Freelancer profile translated to English.
Back to original languageAbout Cynthia
I have been a Social Media Manager for 8 years, with an approach focused on authentic content creation and performance.
I have notably collaborated with Promovacances, FRAM, Sage France, Belle Épine, Les Gentilshommes, and the Palais des Congrès de Paris.
I help brands develop their visibility, but above all to generate engagement, traffic, and concrete results through strategies adapted to new digital uses (Reels, TikTok, UGC, influence, and social ads).
Specifically, I work on:
- Social media strategy and editorial positioning
- Content creation (photo, video, short formats)
- Performance optimization (analysis, testing, continuous improvement)
- Paid social (Meta & TikTok Ads)
- E-reputation and brand image management
- Partnerships (influencer)
I have a particular affinity for the lifestyle, culture, travel, and entertainment sectors, with a strong sensitivity to trends and community expectations.
My approach: combine creativity and performance to create content that grabs attention, strengthens brand image, and generates concrete results.
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris (up to 10km), Pantin (up to 10km), Paris (up to 10km)
Experience
- PromovacancesCommunity Manager E-reputationTRAVEL AND TOURISMMay 2024 - May 2026 (2 years)Paris, FranceSocial Media Manager> Social media strategy to increase visibility, develop the community and website traffic> Paid Social (Meta & TikTok)> Visibility operations management (management of partnerships with airlines, UGC creators, Contests)> Creation of the editorial calendar for FB, Insta and Tiktok> Creation of video content with Capcut, Artlist and Canva & visuals> Moderation and animation of FB, Instagram & Tiktok accounts> Performance tracking, reporting, and KPI analysis> Social Media Team ManagementMonitoring the e-reputation of brands and the Promovacances and FRAM travel agency network> Trustpilot and Google My Business moderation> Awareness and support for agencies on managing their Social Media accounts and Google My Business pages> Performance tracking, weekly & monthly reporting and KPI analysis
- WafuE-reputation & Social Media ConsultantRESTAURANTS AND FOOD SERVICEJanuary 2026 - March 2026 (2 months)Châteauroux, FranceSupport for a restaurant in managing its e-reputation and online presence. Analysis of customer reviews, writing personalized responses, reputation monitoring, identification of customer pain points, and recommendations to improve customer experience and the establishment's brand image.
- Galerie Acaci'artSocial Media ManagerARTS AND CRAFTSJanuary 2024 - July 2024 (7 months)Boulogne-Billancourt, FranceDefinition of the Instagram & LinkedIn social media strategy for a contemporary art gallery offering graffiti workshops.Creation of the editorial calendar and production of photo/video content.Community animation and development, engagement optimization, and brand image enhancement.
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Education
- Social Media ManagerEcole Française du Digital2018Réseaux sociaux -> Maîtriser l'environnement et les stratégies social média. Création Graphique -> Concevoir des contenus qui plaisent et qui se partagent sur les réseaux sociaux. Stratégie Éditoriale -> Élaborer une stratégie de publication et de storytelling pour communiquer sur sa marque.
- Web Marketing CertificationSenza2023
Certifications
- Social Media ManagerEcole Française du Digital2018
- WebMarketingSENZA Formation2023