About Cynthia
French
Native or bilingual
Experience
- Les Trésors d'AleynaHead of Digital and E-commerce StrategiesE-COMMERCEOctober 2024 - February 2025 (4 months)Implementation of a communication and marketing strategy. Management of e-commerce product pages, ads, and social media, emailing, SEA/SEO, influence, organization of photoshoots. Very small business. +400% revenue +3700 Instagram followers +400 newsletter subscribers
- BeavaEmailing and Marketing AutomationE-COMMERCEMarch 2024 - April 2024 (1 month)Execution of automated emails for this startup as well as the creation of launch email campaigns. Advice on implementing a web marketing strategy.
- Sweet LabelHead of Digital and E-commerce StrategiesE-COMMERCESeptember 2022 - September 2024 (2 years)Development of the startup alongside the founder and implementation of a sustainable communication and marketing strategy. Customer service management, e-commerce site management, blog and social media management, emailing, SEA/SEO, influence.+100% revenue +15,000 customers +50,000 Instagram followers +9,000 newsletter subscribers High-performing customer retention and engagement strategy.
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Education
- RNCP Level 7 Brand Strategy and Communication Project Manager Master 2 Digital Strategies &ESP Lyon2024RNCP n°38278 Manager de projets en stratégie de marque et communication Master 2 Stratégies digitales & E-business
- Master 1 Influence and Brand ReputationESP Lyon2023Master 1 Influence et réputation de marque