Freelancer profile translated to English.
Back to original languageAbout Cynthia
Cynthia | 360° Communication Strategy | Branding | Influence & Social Networks
My name is Cynthia, and I support brands and entrepreneurs in developing strategic, coherent, and impactful communication.
Specializing in360° communicationstrategy, branding, influence, and content creation, I help companies structure their image, clarify their message, and stand out sustainably from the competition.
🎯 Communication & Brand Image Strategy
- I build strategies adapted to your objectives and your market:
- Brand positioning
- Clear and differentiating editorial line
- Visual and narrative coherence
- Multichannel visibility strategy
My goal:
To disseminate a strong, aligned, and credible message to your target audiences.
📱 Instagram & Content Creation (UGC) & Influence Expert
I design high-performing editorial strategies and create engaging content:
- Reels and short videos
- Authentic UGC content
- Organic growth strategies
- Influence & micro-influence project management
I understand the codes of social networks and adapt them to your brand image to maximize engagement and visibility.
✨ Complementary Skills
Thanks to my entrepreneurial background, I have developed a versatile approach:
- Community management
- Video editing
- Event management
- Digital project management
I am organized, creative, and results-oriented.
Each mission is an opportunity for me to bring concrete value.
🚀 Available for missions in communication strategy, branding, influence, and content creation.
Looking forward to collaborating with you and making your brand shine.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km)
Experience
- ADAMANT MEDIAInfluence & Social Media ManagerFILM AND AVAugust 2024 - January 2026 (1 year and 5 months)Paris, France1. Influence strategy & campaign management:• Development of strategic recommendations for campaigns in French-speaking Africa (Ivory Coast, Senegal, DRC, etc.) and Europe.• Selection, sourcing, and casting of influencers aligned with brand objectives.• Drafting creative briefs, negotiating terms, and coordinating activations.• Monitoring content, validating with clients, and adhering to schedules.• Detailed reporting with performance analysis: reach, impressions, engagement, ROI.2. Social Media Management:• Creation of editorial strategies for the agency's accounts and select clients.• Development of editorial calendars aligned with communication objectives.• Supervision of visual and written content creation.• Industry watch on digital trends & societal issues related to diversity.3. Client relations & project coordination:• Daily interface with clients: L'Oréal, Orange Money Europe, Danone, UPSA Lactalis, etc.• Participation in creative brainstorming, 360° recommendations, and campaign reviews.• Coordination with internal teams (AD, CM, paid media) and external partners.4. Agency Development:• Contribution to Adamant's image and communication strategy.• Participation in the creation of the agency's Instagram account (editorial line, visual identity, highlight stories).• Monitoring calls for tenders and prospecting for growth opportunities.
- indépendantContent Creator UGCSOCIAL NETWORKSNovember 2022 - January 2026 (3 years and 2 months)Paris, FranceI create high-performing UGC (user-generated-content) for Tiktok, Instagram Reels and YouTube Shorts.My references: Myriam K paris, Madame veut des roses, Rituals.Key figures on UGC:- "Consumers are 2.4x more likely to say UGC is more authentic compared to branded content." Business Wire- "92% of consumers are more likely to trust a content created by a person rather than a brand." NielsenTypes of UGC content:- Unboxing- Product testing- Haul/Try-on- Before/after- Tutorials- Reviews & TestimonialsI create high-performing UGC (user-generated-content) for Tiktok, Instagram Reels and YouTube Shorts.Key figures on UGC:- "Consumers are 2.4x more likely to say UGC is more authentic compared to branded content." Business Wire- "92% of consumers are more likely to trust a content created by a person rather than a brand." Nielsen
- IndépendantCommunication & Influence Consultant / UGCE-COMMERCENovember 2022 - January 2026 (3 years and 2 months)Paris, FranceI contribute to the realization of the advertiser's communication strategy and I coordinate the development of communication actions by mobilizing the right resources, respecting the planning and the budget defined beforehand.I also conceive and implement any means, action, communication network aiming to facilitate the relations of the company with its environment. I develop and lead a communication plan, which is accompanied by many levers: print communication tools (brochures, annual reports, etc.), digital (website, e-commerce, traffic acquisition, loyalty, social media, influence, etc.), press relations, public relations, employer branding, events, etc...I am looking for influencers who can have an impact on potential buyers. As a communication & influence consultant, I use various digital tools to analyze the different metrics, plan the publication on social platforms, find and establish contact with influencers...I intervene in the realization of the advertiser's communication strategy and I coordinate the development of communication actions by mobilizing the right resources, respecting the planning and the budget defined beforehand.I also conceive and implement any means, action, communication network aiming to facilitate the relations of the company with its environment. I develop and lead a communication plan, which is accompanied by many levers: print communication tools (brochures, annual reports, etc.), digital (website, e-commerce, traffic acquisition, loyalty, social media, influence, etc.), press relations, public relations, employer branding, events, etc...I am looking for influencers who can have an impact on potential buyers. As a communication & influence consultant, I use various digital tools to analyze the different metrics, plan the publication on social platforms, find and establish contact with influencers...
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Education
- Master's degree, Marketing & Communication LuxuryESGCIMaster's degree, Marketing & Communication Luxury
- Bachelor's degree in Administration and International Exchange, Economic Management and MarketingUniversité Paris-Est Créteil (UPEC)2017Licence Administration et Echanges Internationaux , Eco Gestion et Marketing
Certifications
- Social Media ManagerSocial Media Manager2015