Freelancer profile translated to English.
Back to original languageAbout Cynthia
After 8 years of experience as a sales manager, I am evolving at the intersection of digital marketing, e-commerce and CRM project management, and supporting companies in their digital and technological transformation. I have solid expertise in coordinating international multi-brand campaigns, managing B2B customer relationships, and business development.
My ability to quickly master technological tools and my business vision are natural strengths, combining client relations with technical expertise.
Spanish
Native or bilingual
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 30km)
Experience
- ConfidentielE-Commerce and CRM Campaign CoordinatorE-COMMERCEJanuary 2024 - January 2025 (1 year)Paris, FranceCoordination of international multi-brand e-commerce and CRM campaigns for a premium ready-to-wear group (several brands present in 12 countries).Project Scoping:definition of objectives, deliverables, retroplanning, and KPIs per operation.Centralization of Marketing Resources:collection and consolidation of brand and country needs, monitoring of validations and arbitration.Creation of Communication Assets:creative brief, production monitoring of visuals and content (emails, banners, landing pages), multi-language adaptation.Coordination with CRM Teams and Partner Agencies:management of campaign production and routing (email/SMS), testing, and deployment.Operational Monitoring and Reporting:performance analysis, optimization recommendations, post-campaign reviews.
- IMDR Solutions InformatiquesIT Account and Project ManagerTELECOMMUNICATIONSApril 2020 - July 2022 (2 years and 3 months)Santiago de Querétaro, MexicoBusiness Developer & Key Account Manager IT | Infrastructure ExpertMy mission was to align critical technological needs with the growth objectives of B2B/B2C clients:🏗️ Architecture & Deployment: Design and implementation of complex IT infrastructures (Cisco, Microsoft, Dell, Fortinet) to ensure performance and security.📈 Consultative Selling & Growth: Identification of strategic opportunities through cross-selling and up-selling levers to maximize account value.🤝 Loyalty & ROI: Post-sales support and long-term customer relationship management to ensure profitability objectives are met and contracts are renewed.
- Wingu Networks by KIOIT Sales Executive AccountTELECOMMUNICATIONSNovember 2015 - September 2019 (3 years and 10 months)Santiago de Querétaro, MexicoMy mission was to manage the digital transition of SMEs through tailor-made technological solutions:☁️ Change Management: Consulting and deployment of Cloud solutions (Microsoft 365, AWS, Google Workspace) to modernize and digitize business processes.📈 Business Development: Development of multi-expertise commercial strategies to maximize the growth potential of a dedicated portfolio.✍️ Complete Sales Cycle: Autonomous management of prospecting, needs assessment, negotiation, and signing of complex service contracts.📊 Management & Retention: Monitoring performance KPIs and customer retention to ensure sustainable client stability and growth.
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Education
- Bachelor's Degree in Business Administration BAC + 3Universidad del Valle de México2018Licence en Administration des Entreprises
- BaccalaureateSistema Educativo Nacional SEP2015Baccalauréat
Certifications
- Digital Marketing Fundamentals Certification.Google Academy2024
- Social Media Advertising CertificationCAP Paris2025