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Cynthia BorrecaCB

Cynthia Borreca

AD & Photographer | Beauty, Luxury & Creative AI

€500/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cynthia

🔎 Looking for an Art Director who can create powerful luxury and perfume visual universes, then transform them into coherent, desirable, and impactful images.

✨ You want to collaborate with a creative, autonomous, and proactive profile, who combines aesthetic rigor and strategic vision.

🎨What I can offer you:As an Art Director / Photographer, I conceive projects in their entirety: define a clear intention, establish a unique aesthetic, and then develop it into differentiating visuals.

📸My photographic eye feeds my Art Direction:light, composition, texture, and scenography are integrated from the design phase.

I support you throughout the entire creative process:
• 💡 Conception & Art Direction for campaigns & content
• 🖋 Definition of visual universes & brand storytelling
• 🎬 Set design, production & creative supervision
• 📷 Editorial and commercial photography
• ✨ Post-production & image finalization

As an independent professional, I manage each step with rigor and consistency.

🤖Creative AI at the service of visual excellence
I integrate AI when it truly enhances creation:
– during the research phase to explore visual directions
– to enrich an artistic direction
– in post-production to refine and optimize the final rendering

Why work with me:
• 🎯 A global vision: from concept to final image
• 👁 A demanding photographic eye serving Art Direction
• 💎 A deep understanding of the codes of perfume and luxury
• 🤝 Team spirit, fluid collaboration
• ⚡ Autonomy, responsiveness, and adaptability
• ✨ Unique proposals, designed to differentiate your brand

Each project is designed as a tailor-made creation, with a constant focus on elegance, coherence, and impact.

They trusted me:Etat Libre d'Orange, Helmut Paris, Publicis Luxe, Mazarine Group, Shiseido Group, Veuve Clicquot, BETC Luxe, Make Up For Ever...
  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Coca-Cola European Partners France SAS
    GRAPHIC DESIGNER
    HUMAN RESOURCES
    January 2019 - Today (7 years and 7 months)
    Paris, France
    The adventure with Coca Cola began with a simple layout task, then evolved to designing a logotype for an internal HR service. The mission evolved, and so did the logo, personalized with vector illustrations to populate their intranet and, most importantly, to spread visual good cheer within their internal search engine. This occasional mission brought me great satisfaction and allowed us to mutually surprise each other with creativity and the evolution of these illustrations.
    Logo Design Newsletter Design Illustration Adobe Illustrator
  • Shiseido Group EMEA
    ART DIRECTION
    LUXURY GOODS
    January 2019 - Today (7 years and 7 months)
    Paris, France
    I support Shiseido Group in creating brand content for the Dolce & Gabbana account. A creative and inspiring adventure, with many photoshoots and new projects soon to be published on my portfolio. Patience ;)
    Art Direction Conception Storyboarding Motion Design Brand Content
  • PUBLICIS LUXE
    ART DIRECTOR
    DIGITAL AND IT
    November 2018 - August 2019 (10 months)
    Paris, France
    A great experience at Publicis Luxe for a brand content mission on L'Oréal Luxe, Lacoste, and Shiseido Group accounts. Creation of content for Instagram and supervision of photoshoots until project finalization. In collaboration with Publicis Prodigious for all content production.
    Art Direction Conception Photo Editing

Reviews

5.0

Out of 1 rating

TheoT

Theo

SAS NOVEL

Reviewed on 9/21/2020

A big thank you to Cynthia for her energy and adaptability. She helped us find exactly what we were looking for and develop targeted and relevant visual strategies. Very available and attentive to our needs. Looking forward to a new collaboration! We recommend her without any hesitation.

Recommendations

Justine ChanalJC
Amandine ArmandAA
Axel RoussetAR
+1
Justine Chanal and 3 other people have recommended Cynthia

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Education

  • Baccalauréat STI APPLIED ARTS
    Martinière Diderot
    2007
    Un Baccalauréat mêlant créativité et rigueur pour découvrir le panel de métiers et de facettes que proposent les arts appliqués !
  • BTS VISUAL EXPRESSION OPTION COMMUNICATION SPACE
    Martinière Diderot
    2009
    Pour poursuivre sur le chemin des Arts Appliqués je décide de m'orienter vers l'expression visuelle, ce BTS m'a permis de découvrir tous les champs d'application en 2D et 3D pour exprimer ma créativité : création de PLV, scénographie, logiciel 3D, Photoshop, expression libre artistique, expression visuelle à travers tous les médias...

Skill set

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