Freelancer profile translated to English.
Back to original languageAbout Cynthia
Hello & Welcome to my profile,
I have spent the last 6 years managing various projects for which, starting from scratch, everything had to be done. This allowed me to perfect my already strong skills in marketing and communication, but also to acquire new knowledge, particularly concerning social networks, which have become my specialty.
I am a rigorous, organized person, and passionate about what I do.
I love to create, tell a story, make the consumer dream, and take them on a journey regardless of the sector of the brand/company to promote.
I would be delighted to work with you, here are the different services I offer (in French and English):
-Development and implementation of a social media strategy
-Development of your presence on social networks: Instagram, Facebook, and Pinterest
-Engagement and traffic generation on social networks
-Creation of detailed editorial calendars (ready-to-post Instagram and Facebook posts, with photos, attractive captions, and hashtags)
-Instagram feed mood board, photo shoots, website
-Selection and management of partnerships with influencers
-Facebook & Instagram advertising campaigns within Facebook Ads Manager
-Analysis of campaign performance
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-Preliminary studies and competitive benchmarking
-Definition of brand values and image
-Creation of visual identity
-Strategic positioning study
-Definition of the overall communication policy
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SAPIENSSocial Media ManagerFASHION AND COSMETICSDecember 2020 - June 2021 (6 months)Lyon, FranceOptimization and daily management of the Instagram and Pinterest account @sapiens_co:-Creation and execution of a monthly editorial calendar-Organization of contests with micro-influencers-Community management: interaction with the community and potential clients, response to comments and private messages-Creation of enriched pins for Pinterest-Report: Analysis of KPIs and their evolution + recommendations for the following month
- THE HONEY DREAMERSSocial Media Manager, Community Manager, Instagram Marketing, Influence MarketingTRAVEL AND TOURISMOctober 2018 - Today (7 years and 8 months)I am the co-creator of THE HONEY DREAMERS, an Instagram page created 2 years ago to share my discoveries in the world of tourism, hospitality, and fashion. This account now stands out with an international, authentic, and engaged community of over 110,000 followers. Recently, a blog and a Pinterest account were launched.• Social media strategy @thehoneydreamers-Development of an influence and social media presence strategy-Engagement of an authentic and committed community-Creation of quality visual content meeting the target audience's expectations-Planning of publications to achieve an aesthetic feed-Management and creation of Instagram and Facebook ads with Facebook Business Manager-Pinterest-Partnership management• Creation and management of the blog www.thehoneydreamers.com- Creation of the blog on WordPress- Planning and writing of blog articles (SEO friendly)- Optimization and updating of the blog- Analysis and monitoring of statistics to evaluate the blog's long-term ROI• Collaboration with brands (fashion, hospitality, restaurants, lifestyle, tourism):-Content creation-Organization of social media contests-Product promotion-Creation of strategic mood boards for photo shoots-Advice and recommendations
- Sea & SunFounder of the brand, Communication Strategy, Social Media & Community ManagerFASHION AND COSMETICSJune 2017 - Today (9 years)I created Sea&Sun, a brand of handmade beach accessories from Bali. I started from scratch and wanted to work alone on each task to deeply explore all the necessary steps for creating a brand. From design to production, from marketing to promotion, I meticulously studied each area. This allowed me to perfect my marketing and communication skills, as well as acquire new knowledge, particularly in website and online store creation.-Brand image and visual identity-Communication strategy-Graphic charter-Graphic design for each model-Social media management-Creation, monitoring, and analysis of Facebook and Instagram advertising campaigns-Influence campaign: implementation, management, and monitoring of partnerships with international influencers-Content creation, photo shoots-Editorial calendar-Creation and management of the online store -> www.seandsun-store.com
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Education
- D.U.T Commercial TechniquesIUT Lyon 12012
- Master Marketing & CommunicationIPAC2014