About Cynthia
French
Native or bilingual
English
Fluent
Experience
- Rituel de DéesseFounder & Creative DirectorE-COMMERCENovember 2025 - Today (7 months)Paris, FranceCreation and development of a beauty/wellness brand from A to Z (launch April 2026).• Complete Branding: visual identity, graphic charter, positioning• Instagram Social Media Strategy: editorial line, content calendar• Copywriting for all media: website, product sheets, posts, emails• Design: creation of all visuals (packaging, posts, stories)This entrepreneurial experience gives me a 360° view of VSE business challenges: creating impactful content on a limited budget, maintaining brand consistency, optimizing each publication to convert.
- ZaraSales AdvisorRETAIL (LARGE RETAILERS)September 2024 - Today (1 year and 9 months)Paris, FranceProduct knowledge & sales performance:– Personalized customer advice on all collections.– Understanding of fast-fashion product cycles– Contribution to achieving individual and collective sales objectivesMerchandising & product presentation:– Participation in stocking and optimizing product presentation in windows and in-store– Observation and analysis of customer purchasing behavior based on store layout and product displayCustomer relations & consumer insights:– Daily collection of customer feedback to understand market expectations– Identification of consumption trends and purchasing motivations through direct interaction with customers
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