Cynthia Ahouéfa A.

• Homepage Optimization

• Corrections of WhatsApp and social media links

• Implementation / Correction of Wishlist

• Footer reorganization

• Creation and/or improvement of pages:

• "Our Story"

• "Promotions"

• "Shopping Experience"

• Correction and restoration of the purchase funnel: cart, checkout, payment

• Technical adjustments and UX improvements related to the project

As part of the redesign and optimization of the site gigiandothers.com, the following actions were carried out to improve the structure, user experience, and overall performance of the site:

a) Main pages finalized

Homepage

• Improved navigation for a more intuitive experience

• Organization of visuals into clear categories

• Correction and activation of links to collections

"Our Story" Page

• Clear structuring of the brand's origin

• Addition of purpose, values, and positioning

• Creation of an "Advantages" section:

• Luxury brands at accessible prices

• Eco-responsible approach

• Access to rare pieces

• Durable and superior quality

"Shopping Experience" Page

• Creation of a page dedicated to personalized services:

• Fitting session

• Personal shopper

• Negotiation

• Authentication

• Implementation of a unique form with a dropdown menu centralizing requests

"Promotions" Page

• Creation of a page dedicated to products on promotion

b) E-commerce pages (WooCommerce)

• Functional cart

• Operational checkout

• Secure payment (Stripe + PayPal)

c) Technical corrections and UX improvements

• Removal of unnecessary elements (e.g., floating cart icon)

• Correction of social media links

• Activation of the WhatsApp button

• Wishlist made functional

d) Simplification of payment methods

• Removal of unnecessary or duplicate options

• Retention of essential payments: bank card (Stripe) + PayPal

• Deactivation of methods causing errors (BACS, GPay/Apple Pay if conflicts)

e) Content and brand valorization

• Structuring of "Our Story" content around:

• Passion for vintage

• Clean and timeless style

• Eco-responsible commitment

• Selection of unique pieces

• Highlighting the creator's skills:

• Designer (sketches)

• Dressmaker / Seamstress

f) Additional function integrated: personal shopper

The PARGUEL association is a Catholic website created to recount the history of Father Paul Parguel and to highlight the various events organized by the association within and outside the Sainte-Bernadette parish. Here is the link to the site: https://associationparguel.fr/