Freelancer profile translated to English.
Back to original languageAbout Cyndie
Senior Consultant in Press Relations & Communication – Fluent English | Corporate & B2B
Hello, I'm Cyndie, a communication and press relations consultant for over 15 years. I support companies in defining, managing, and deploying their communication strategy, in France and internationally.
Fluent in English, I work daily in a multicultural environment and master the codes of corporate and B2B communication.
⭐I would be delighted to assist you with your communication projects:
- Needs analysis, audit
- Strategic advice and support / personalized coaching
- Management and execution of communication campaigns
- Production of external and internal content and tools (press releases, press kits, Q&A, white papers, talking points, website/blog articles, etc.)
- Content translation (French/English/Portuguese/Spanish)
- Media outreach, interview organization, identification of media opportunities, etc.
- Results valorization: reporting, press reviews, summary with advice and next steps
- Support for communication around your press conferences, events, and trade shows
- Digital communication: creation of optimized content for LinkedIn, Facebook, and Instagram (text, visuals, and videos).
- Website SEO optimization
🌎Working languages: French (native), English and Portuguese (fluent), Spanish (good working knowledge)
💼Some client references: AliExpress, Hôtels.com, Colgate-Palmolive, Nestlé Waters, Geberit, Lisbon Tourism Office, The European Commission, Bang & Olufsen, Astre Group, Ouibus, Dell, Leader Price, Aésio, DomusVi, Abu Dhabi Government, VINCI Energies, Danone Nations Cup
📍Modalities:
- Remote or on-site assignments (Paris / IDF)
- Available for one-off or recurring projects
- Responsive, rigorous, proactive
Looking forward to connecting!
Cyndie
French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km), Charenton-le-Pont (up to 40km), Créteil (up to 50km), Puteaux (up to 30km)
Experience
- FreelanceSenior Communication / Press Relations ConsultantJune 2022 - Today (4 years)Paris, FranceCommunication and press relations consultant, I support companies of all sizes and various sectors in their communication strategy, consulting, press content writing, distribution to journalists, interview organization, public speaking coaching, creation of optimized LinkedIn posts, etc.Accustomed to working in an international environment, I work in both French and English.
- Burson Cohn & Wolfe (groupe WPP)Senior Account ManagerCONSULTING AND AUDITSApril 2019 - May 2022 (3 years and 1 month)Paris, FranceSenior Consultant in the Corporate Department.- Consulting, strategic support, and management of press relations programs for French and international clients:- Definition of action plans, message development, daily advice- Management and execution of the press service (writing press releases, press kits, creating qualified press lists, managing media requests and interviews...)- Valorization of results obtained: reporting, press reviews, summary- Client support for media training- Administrative management of my accounts (quotes, invoicing, POs, budget, etc.)Support for the agency's development (sector analysis, media analysis, benchmarking, research for press relations ideas and campaigns...)In charge of media communication for the BCW agency. Management of the agency's Instagram and Facebook pages
- Management: consultants and interns
- Some clients: VINCI Energies, Nestlé Waters, Abu Dhabi Government, AliExpress, Hotels.com, ABB, Asia Pulp & Paper, DomusVi, Landor & Fitch, Corteva Agriscience
Training:- Photo/Video Workshop- SEO, Referencing, and Web Editorial Practices Workshop- PowerPoint Slide Design Workshop (Slide Stories)- "Client Management and Execution" Training- "Intermediate" Photography Workshop (personal interest) - Cohn & Wolfe (groupe WPP)Account ManagerCONSULTING AND AUDITSFebruary 2010 - March 2019 (9 years and 1 month)Paris, FranceManagement of press relations programs for French and international clients under the supervision of a director consultant:- Definition of action plans, key messages, targets, strategic support/recommendations- Writing adapted content (press releases, press kits, invitations, etc.)- Management of press requests / proactive outreach / product placements / interview organization- Events: support at trade shows, press conference organization, and logistical management (venue identification, supplier follow-up, invoicing), press trips- Valorization of results obtained (reporting, press review, summary, evaluation, and debriefs)- International coordination of partner local agencies in up to 28 countries for the European Commission (Anti-smoking campaign "Ex-smokers are Unstoppable", DG Trade, DGCOMM (investment funds).- Digital communication: community management, blogger outreach, content creation, Facebook/Instagram page management, Twitter monitoring...- Support for agency development- Internal communication: management of the agency's Facebook page, organization of the agency seminar in Lisbon in April 2015 (4 days).- Management: junior consultants and interns Sectors:
- Tourism - Transport: Lisbon Tourism Office, Thailand Tourism Office, Ouibus, Astre (transport-logistics)
- Consumer Goods: Geberit AquaClean, Colgate-Palmolive, Sprue (smoke detectors), SpaceWays (self-storage), Alcon (contact lenses), Leader Price (supermarkets)
- Tech: Bang & Olufsen, Navigon (GPS), Dell, Sagem Wireless
- Europe: European Commission (DG Health, DG Trade, DGComm)
- Industry: Actis isolation, 3S Photonics, Astre Group, PPG, Metsä Wood
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Education
- Photographer CertificationEFET Photographie Paris2023Formation intensive de deux ans de photographie (théorie + pratique). Histoire de la photographie et fondamentaux de la photo. Acquisition des différentes techniques professionnelles de prise de vue argentique, numérique, en studio et en extérieur. Gestion de la lumière, post-production et retouche d'images. Photoshop et graphisme. Laboratoire argentique noir et blanc. Atelier d'impression numérique. Arts appliquées. Reportage. Expo photo.
- Diploma in Event Communication ManagerPrivate Distance Learning Center Under State Pedagogical Supervision2007Diplôme en Chargé(e) en communication évènementielle