Freelancer profile translated to English.
Back to original languageAbout Cyndi
📢 I am here to improve your social media strategy!
Your social networks and your website are your communication channels: they allow you to interact with your prospects and customers with extreme agility and responsiveness.
I will support you in the business use of your social networks and your website.
❓ HOW?
🌱 Development of an influence and presence strategy on social networks
🌱 Monitoring and development of brand awareness on social networks
🌱 Monitoring the latest trends and organizing structured monitoring by testing new tools, new uses, new applications.
🌱 Monitoring results in terms of traffic acquisition, customer loyalty by segment, thanks to web analytics tools.
👉 My experience has allowed me to work both in a team and autonomously. My multicultural profile can be an asset for your international projects.
👉 Naturally altruistic, I fundamentally need to be useful to my ecosystem and I want my work to serve others, society as a whole to preserve our environment and act concretely for the general interest.
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✍️ Contact me to discuss your social media project!
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Korean
Basic
Remote only
Primarily works remotely
Experience
- Pierre Fabre - Communication CorporateDigital Product ManagerHEALTH AND WELLNESSSeptember 2021 - September 2022 (1 year)Lavaur, France▪ Contribute to the development of the new LAB for CARE platform and its ecosystem (Website, YouTube Channel, Newsletter...)▪ Participate in defining the specifications for the new website and its interactions with brands or the Group▪ Manage the operational coordination of agencies and the One project team and brands▪ Participate in monitoring and analyzing performance (Establishment of KPIs, proposal of indicators)▪ Work on the programming and sending of Newsletters, performance monitoring, and on the strategy for expanding the databases;▪ Contribute to the organization and monitoring of content delivery and the definition of formats▪ Contribute to the production of English versions of the platform's content▪ Contribute to the French and English versions of the LAB for CARE platform▪ Work on the launch of the YOUTUBE channel and the selection of existing content... and all steps to increase natural referencing, specific SEO work to optimize natural referencing, playlist logic▪ Be responsible for indexing content in the DAM, content HUB... with the agency.
- Club d'entreprises ARDIACContent & Community ManagerCIVIC AND SOCIAL ORGANIZATIONSMarch 2021 - Today (5 years and 3 months)Toulouse, France🌱 Conduct an audit of the brand's digital presence to optimize communication and the resources allocated to it.▪️ Conduct an e-reputation analysis, perform a benchmark,analyze presence on existing social networks,▪️ Monitor and analyze indicators of satisfaction and dissatisfaction of individuals and the entire community.🌱 Implement a Social Media strategy, manage the community and strengthen its cohesion (LinkedIn / Facebook / Instagram / Youtube)▪️ Turn existing members into information relays within the community.▪️ Ensure user loyalty through online events🌱 Support the technical and functional development of the website platform▪️ Ensure compliance with the site's terms of use, particularly regarding prohibited content.▪️ Report bugs in site functionalities and ensure platform availability.
- Croix-rouge FrançaiseCommunity ManagerHEALTH AND WELLNESSJanuary 2021 - Today (5 years and 5 months)Toulouse, France▪ Familiarize myself with the French Red Cross social media charter before undertaking my mission;▪ Participate in defining, according to the territorial plan, communication and resource development, the publication calendar for local social media;▪ Regularly publish content on local social media, in compliance with the social media charter, the publication calendar, and the editorial line;▪ Moderate content disseminated at the local level;▪ Ensure statistical monitoring of local social media▪ Conduct interviews, write articles, create videos
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Education
- Communication ManagerWeb International School2021Communication Digitale / Marketing / Levier WebMarketing / Analyse de données / Créations de contenus / Social Média
- Business ManagementEcole Spéciale des Travaux Publics2016
Certifications
- Digital Communication ManagerWeb International School2021