Crystel Rakotoson

+35 optimized brands and 5 major communication agencies

Don't communicate blindly anymore🤓, write to me via MP

• Audit - Brand Identity - Online/Offline Communication Plans

• Project Management - 360° Consulting & Activations

GOLF DE QUIBERON

Training and support for the team in Communication Strategy and Project Management

SUD-OUEST EVENTS

Clarification of different leisure offerings

Development of a unique positioning adjusted to each target

LA FONDATION DES FEMMES - La Nuit des relais Bordeaux Race

Communication and mobilization manager

Local Relay: sponsorship, corporate and individual fundraising, launch event and pre-event communications, D-day programming, volunteer mobilization

LONSDALE 360° Independent Agency

Client Management for Coeur de Lion & Nestlé Purina

Project management, tender support (2024 Olympics campaigns)

PUBLICIS CONSEIL Advertising Agency

Client management for AXA account: print production, radio, film/photo production, and creation

Team management

OUILIVE B2B connected challenge application via sports challenges or games

Reflection on the new brand platform, recommendations for the launch communication plan, briefing of teams

ORELSAN

Study of an artistic project with social impact dedicated to Madagascar

Groupe DENTSU Advertising Agency

Implementation of the marketing & communication strategy for the client account within the franchise network

LE SLIP FRANÇAIS

Copywriting consultation: concept, storytelling, and online/offline rollouts

EXTREME Independent Communication Agency

Management of national Print/Digital/Social Media campaigns

KIDAYS Tailor-made birthday services for children

Recommendations on brand positioning in B2C and B2B

LICENSE AGENT EUROSPORT: prospect targeting support, strategic thinking, and recommendations + co-branding operation presentations

Speaker/Coach/Jury: Sup De Com, ESP-ESD, Digital Campus, IDRAC, ESG Sport

Responsible for the development of brand and network communication materials

(Support and management of over 120 stores)

• End of 2012, 360° manager for the production of commercial operations - 10 operations / €600K per year: budget management and operational implementation of the Annual Commercial Plan (catalogues, POS displays, window displays, media advertising)

• End of 2011, took the lead on the production of catalogue editorial campaigns - 7M copies / 8 catalogues per year: meetings with creative agencies, production management (from brief writing to the publishing platform, proofreading trips, and management of dedicated photo shoots), up to store delivery

Suppliers: Publicis Dialog, Publicis Shopper, Gutenberg Networks

• Media Plan: responsible for schedules and production monitoring, coordination with various suppliers

Key results: writing of the specifications for the mobile application launch (2011), strategic thinking and implementation of new communication materials/store scenarios related to the brand strategy renewal (e.g., "Happy 35th Anniversary" operation > contests and PSG/UCPA partnership, digital screen window displays with development of commercial animation films)

Managed accounts in FMCG (Lactalis B&C, Fromages de Suisse,), Distribution (CNIPT – Early Potatoes), Banking & Insurance (Groupama Banque), Services (Mediapost, ADT)

• Budget management and commercial follow-up

• Strategic, operational, and promotional marketing planning

Key results, 2 tenders won: National Health and Provident Action for Gan Assurances (€100K) > creative concept and brand identity, development of online and offline communication materials, End-of-year Trade Operation 2010 (€20K) for the Lactalis Group (Président, Bridélice, Bridélight) and renewal of operations in 2011