Crystal Mcclory

Travel writer, content creation, copywriter, newsletters, advertising sales and social media manager. Creative production, Art direction, styling, commissioning and producing photo shoots and handling budgets. Planning and briefing creative teams, presenting ideas, researching concepts and trends and delivering to deadline. Work across fashion, lifestyle, talent, still-life, interiors and commercial campaigns for online, e-commerce, print, in-store, social and video. Booking studios, sourcing locations, liaising with agencies, client interaction, planning, preparing call sheets and invoicing. Troubleshooting and problem solving in pre-production and on set.

Hybrid/remote freelance role travel writing, CMS website management, and brand copywriting. Researching, writing, and editing articles and imagery; creating and publishing content across website, email, newsletters, and social media. Writing and photographing travel features and editorial content published in Absolutely magazines. Copywriting, editing and proofreading content. Managing travel logistics and itineraries. Marketing, collaborating with clients, suppliers and affiliate brands, media partners and event organiser.

Creative production, shoot coordination and logistics for celebrity ambassador campaigns across social, digital and video. Managed pre-production, shoot schedules and on-location logistics, including talent liaison, agents, stylists, HMU, locations and studios. Created mood boards and call sheets, working closely with brand, PR and agency stakeholders to deliver campaign assets aligned to brief, timelines and brand standards. Supported PR and marketing teams with press releases, idea generation and location sourcing. Delivered end-to-end creative projects from concept through to execution.