Freelancer profile translated to English.
Back to original languageAbout Crystal
SEO, GEO, Website & Social Media expert with over 5 years of experience, I help companies develop their online visibility and acquire new clients.
I work on your entire digital ecosystem: natural referencing (SEO), AI engine optimization (GEO), content strategy, social media, and your website's performance.
My goal is to transform your digital presence into a true growth lever through tailor-made strategies, engaging content, and consistent communication.
✨ MY SERVICES
> AUDIT, ANALYSIS, DATA ANALYSIS & REPORTING
Audit of your digital presence, KPI monitoring, web and social media performance analysis, dashboards, and strategic recommendations.
> DIGITAL STRATEGY & VISIBILITY
Definition of your communication strategy, action plan, acquisition, notoriety, and development of your online presence.
> SEO & GEO
Optimization of your referencing on Google and AI-powered search engines to improve your visibility and attract qualified traffic.
> WEBSITE & USER EXPERIENCE
Optimization of your website, user journey, web content, and recommendations to improve your performance and conversions.
> DANCE ARTISTIC DIRECTION & EVENT MANAGEMENT
Creation of universes, organization of photoshoots, creation of tailor-made shows or entertainment.
✨ ABOUT ME
Crystal — SEO, GEO, Social Media, and Data Analysis Consultant.
I primarily support players in tourism, culture, hospitality, and events, as well as entrepreneurs and SMEs looking to develop their online visibility.
Let's discuss your project 🌞
French
Native or bilingual
English
Native or bilingual
Korean
Basic
Spanish
Conversational
Can work on-site
Valognes (up to 50km), Cherbourg-en-Cotentin (up to 50km), Paris (up to 50km)
Experience
- Orisha ConstructionMarketing and Communication OfficerSOFTWARE PUBLISHINGSeptember 2023 - Today (2 years and 10 months)Caen, FranceWebsite administration and optimization (WordPress), performance monitoring and editorial animationDigital project management and communication strategy steeringImplementation of SEO/SEA strategiesDesign of emailing campaigns, customer journey optimization via SalesforceCreation of print and digital content, video editing and visual creationWriting and distribution of press releases, coordination with media and partners
- MOTAMOWeb Marketing and Digital Communication Project ManagerSOCIAL NETWORKSAugust 2022 - August 2023 (1 year and 1 month)14100 Lisieux, France◑ Multichannel communication & marketing strategy, performance analysis and continuous optimization.◑ Creation of engaging content and social media management, artistic direction (photoshoots, stakeholder management, visual selection)◑ SEO writing and development of differentiating editorial lines.◑ Management of press relations and strategic partnerships.
- Happy Cash Le GroupeCommercial Unit ManagerRETAIL (SMALL BUSINESS)October 2020 - August 2022 (1 year and 10 months)14100 Lisieux, France◑ Sales & Development: co-management of the jewelry department, supervision of strategic projects with high revenue growth, sales trend analysis, reporting, and strategic adjustments.◑ Management & Training: onboarding, training, and support of interns to strengthen team cohesion and skills.◑ Sales & Customer Relations: personalized advice, customer support, loyalty building, gold purchase evaluation and negotiation, B2C sales force animation.◑ Stakeholder & Commercial Relations Management: coordination with suppliers, negotiation of purchase and sale conditions.
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Education
- Certification, Data Science & IA for BusinessMines Paris - PSL2024Outils d'IA Générative Satisfaction client Sales Data Science Expérience candidat Digital marketing Cybersécurité Déontologie Gestion du changement Green IT Intelligence artificielle (IA) Droit de l'IA Résolution de problèmes
- MBA Stratégie Webmarketing et Relation Client DigitaleICD Business School2025Data Science Gestion de projet agile Gestion de projet Expérience candidat Digital marketing Gestion de la relation client (CRM) Intelligence artificielle (IA) Droit de l'IA Scrum Communication Marketing Stratégie webmarketing Business-to-Business (BtoB) Résolution de problèmes Communication stratégique Exploitation Commerce
Certifications
- Google Analytics CertificationGoogle Digital Academy (Skillshop)2024
- International Marketing & Cross Industry Growth - SpecializationYonsei University2025