Freelancer profile translated to English.
Back to original languageAbout Sébastien
When customer data becomes a C-level topic, I step in.
Three acquisitions, three CRMs, one ERP, and nobody knows exactly how many customers the group has. This is where I come in. I design the architecture that consolidates the chaos and lead the teams that build it.
Yes, I lead CRM programs when it's the right decision. But I start by analyzing the situation and processes, not the tool. Vendor choices come after the business objective is clear, not before.
THE TYPE OF SITUATION I STEP INTO:
At Intescia, we went from 3 entities, 3 CRMs, 1 ERP, and a manual invoicing process to a single CRM integrated with the ERP to automate the Lead2Cash process. Production pilot delivered in 9 months. Harmonization of customer databases: 40k phantom accounts reconciled into 8k billable entities. Direct report to COO, roadmap presented to investors.
CRM architecture audit for Engie's investment office, COMEX deliverable. Salesforce Org supporting investment decisions of several million euros.
THE RECURRING PATTERN: fragmented systems, unusable data, scaling pressure, a board that needs visibility for yesterday.
MY DIFFERENCE: Focus on impact - my recommendations adapt to operational maturity, not to vendor licensing models.
I WORK BEST WITH:
→ CxOs who want operational visibility before launching a CRM program
→ Boards that need group customer insights to activate acquisition synergies from day 1
Bilingual FR/EN. Based in Paris, global delivery.
Integrating a new acquisition? Let's talk.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Nice (up to 50km)
Experience
- INTESCIA GROUPSalesforce Architect — Lead2Cash Transformation LeadSOFTWARE PUBLISHINGJuly 2024 - October 2025 (1 year and 3 months)Issy-les-Moulineaux, FranceCONTEXTIntescia Group — French Martech leader €100M — backed by Five Arrows (Rothschild & Co). Consolidation of 4 entities onto a unified Lead2Cash platform. COO & COMEX Reporting.DESIGNED→ CRM/ERP consolidation roadmap for 3 subsidiaries→ Advanced Revenue Cloud Architecture + MuleSoft connectors (real-time NetSuite integration)→ Salesforce Revenue Cloud & MuleSoft Anypoint purchase decisions — business case, alternatives evaluation, budget secured with COO, CFO, and investor (FAPI-Rothschild)DELIVERED→ Full migration Odoo → Salesforce with AI data deduplication (Mistral AI + Python)→ 100 manual invoices/month → automated. ~30% operational efficiency gain→ AgentForce SDR pilot with Salesforce & KPMG iComMANAGED→ Technical team of 3 FTEs — program budget ~€1M→ Coordination with integrator iCom by KPMG, Salesforce, investor Rothschild→ Coaching team on AI tool adoption in daily workflowsRESULTPhase 1 delivered in 9 months. COO testimonial at a Salesforce event (Oct 2025). Intescia featured on the Salesforce France blog.
- ENGIESalesforce Architect — Audit & Strategic ScopingENERGY AND UTILITIESJune 2024 - June 2024Paris, FranceCONTEXTENGIE Group — Investment Office. Salesforce platform orchestrating investment requests from global subsidiaries (multi-million € projects). Mission via ENGIE Consulting (Group's internal consulting firm, 80+ consultants).DESIGNED→ Existing system audit and operational team interviews→ Architecture analysis: single-org vs. multi-org, investment lifecycle→ Technical options with associated value and risks→ Co-construction of arguments for Board presentationRESULTScoping document presented to the Board — Salesforce redesign budget approved with an expanded scope.
- Air Liquide Santé InternationalIntegration Lead Architect — TechCare CX ProgramHEALTH AND WELLNESSJuly 2023 - February 2024 (6 months)Bagneux, FranceCONTEXTStrategic pilot TechCare CX France — diabetes therapies. Critical validation for global deployment by Air Liquide Healthcare. Promoted after successful deployment in Italy.DESIGNED→ E2E testing strategy for 11 REST connectors (Salesforce, Apigee, Infor ERP, Tibco EBX MDM, FHIR modeling)→ Run book for the multi-system connector framework→ Technical documentation (diagrams, videos) — reducing meeting timeDELIVERED→ Multi-system and multi-team technical coordination→ Resolution of critical blockers and management of IT validation sessions pre-UATRESULTFrance pilot validated — GoLive according to program schedule.
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Education
- Degree from Ecole de Management de NormandieEcole de Management de Normandie1999
- Bachelor of FinanceLeeds Beckett University1998
Certifications
- Salesforce Certified Application ArchitectSalesforce2023
- Salesforce Certified Systems ArchitectSalesforce2024