Freelancer profile translated to English.

Description

➡️ Through digital, let's think together about the development of your business! ⬇️

After more than 10 years as a digital marketing and web communication project manager in the fields of culture, education, urban agriculture, and craftsmanship, I will assist you in setting up, creating, and optimizing your Instagram Ads, Tiktok Ads, Facebook Ads, Pinterest Ads, and Linkedin Ads acquisition and remarketing campaigns, as well as developing your online visibility.

SCOP, SME, Large Companies, associations, collectives, and artisans… let's meet, combine our knowledge, and think together about the reasoned development of your business.

SKILLS

📜 Study of your ecosystem

🎯 Definition of new prospect/client targets and commercial opportunities

👁️ Development of your visibility and online reputation

📈 Increase in website visitors (traffic acquisition and remarketing)

🚀 Increase in your number of prospects/clients and/or your online sales

📹 Creation of content for your Ads campaigns (videos and graphics)

🤝 Support and advice in marketing strategy

THEY TRUST ME

🎟️ Placeminute.com | Online ticketing and audience development

🎥 Amaclio Productions | Producers of prestigious shows projected on iconic French monuments (La Nuit Aux Invalides).

🏫 La Web School Factory | Leading digital management school

🍅 Comm’un Potager | Association for the promotion of social connection through urban agriculture and festive events

🎭 Atelier Ferme de Contin | Creative and artistic sharing space

Languages

French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Juvisy-sur-Orge (up to 30km), Blois (up to 50km), Tours (up to 100km), Angers (up to 100km), Nantes (up to 100km)

Web School Factory
Digital Manager
EDUCATION AND E-LEARNING
September 2020 - Today (5 years and 11 months)
Ville de Paris, Île-de-France, France
Web Project Management
Deployment of the new website and monitoring with a web agency | UX & UI Optimization | Definition and requests for technical evolutions | Creation of specifications | Website and tracking testing | A/B Testing | Daily monitoring of "health" KPIs |

360° Growth Hacking
Target audience analysis | Definition of the 360° web traffic acquisition strategy (SEO, SEA, SMO, emailing...) and implementation | Daily ROI monitoring and analysis by channel | Budget management

SEO
Competitive intelligence | Analysis & identification of relevant keywords | Creation, Writing, and Optimization of content (title tag, H1, meta descriptions, texts...) | Analysis of behavior, positioning, and SERP conversion tracking |

SEA & Social Ads
Identification of prospect capture and remarketing opportunities | Creation of semantic, graphic, and video content in content management | Campaign setup and management, conversion tracking, and ROI optimization | Analysis and post-campaign reporting |

Account Based Marketing
CRM Management & marketing list creation | Lead purchase & negotiation | Campaign strategy definition in content marketing | Emailing template design | Graphic and text content creation | Reporting, follow-up, and conversion tracking |

Social Media Management
Strategy for capturing new audiences | Definition of the editorial line in content management per social network | Opening of the Twitch channel | Setup of planning and monitoring |

Content Management
Content definition, organization, and animation of live Webinars | Online reputation management | Brand partnership strategy and negotiation |
Management Management of the sales department and the communication officer | Recruitment and management of a work-study student in webmarketing | Definition and monitoring of objectives to be achieved | KPI reporting |
Comm'un Potager
President & Co-founder
ENVIRONMENTAL
April 2018 - Today (8 years and 4 months)
Région de Paris, France
Creation and installation of permaculture vegetable beds in free access | Creation of a participatory association focused on social connection | Fundraising | Participation in the 48h of Urban Agriculture | Organization of the Fête de la Musique 2018 and 2019 |
Placeminute Pro
Digital Marketing and Communication Officer
CULTURE
September 2017 - September 2020 (3 years)
Paris, Île-de-France, France
SEO
Consideration of the architecture of a new website | Creation of its specifications and monitoring with a web agency | Website UX & UI Optimization | Competitive intelligence | Analysis & identification of relevant keywords | Content optimization (title tag, H1, meta descriptions, texts...) | Behavior analysis, positioning, and conversion tracking |

SEA & Social Ads
Identification of prospect capture opportunities | Creation of semantic and/or graphic content | Collaboration with an agency for campaign setup, optimization, and monitoring | Analysis and post-campaign reporting |

Social Media
Strategy for capturing new audiences | Definition of content to publish | Setup of planning | Content monetization strategy | Recruitment and management of a work-study student in webmarketing |

Account Based Marketing
Identification of different targets | Campaign strategy definition in content marketing | Emailing template design | Graphic and text content creation | Reporting, follow-up, and conversion tracking |