Cristina Rojano

I currently manage the SEO and digital optimization for ROHOSTEL, a company specializing in machinery and technical service for the hospitality industry. In this project, I have developed and executed the complete process: initial analysis, website redesign, domain migration from rohostel.es to rohostel.com, 301 redirect planning, keyword research, web architecture, technical SEO, on-page optimization, content creation, and results tracking.

I have also worked on improving service and commercial category pages, internal linking, indexing, meta titles and descriptions, header hierarchy, and adapting content to searches with real hiring intent.

During the first months of the new website, the project evolved from 26 to 89 organic keywords, from 26 to 72 estimated organic traffic, and from 5 to 105 referring domains. Additionally, Google Search Console recorded 201 clicks and 9,910 impressions. The new domain's Authority Score started at 2 and reached 5 in two months, a positive evolution within an indicator that requires time and consistency to consolidate.

My work doesn't solely consist of delivering recommendations. I analyze, prioritize, and execute actions, using tools like Google Search Console, Google Analytics 4, Semrush, Screaming Frog, and WordPress. I then translate the results into clear explanations: what we are doing, why we are doing it, what is working, and what the next step is.

I am a freelance SEO consultant and I help businesses improve their organic visibility, search engine positioning, and qualified traffic acquisition.

My approach combines technical foundation, analysis, and business orientation. I work on areas such as SEO audit, local SEO, on-page optimization, web architecture, content strategy, and analysis of growth opportunities.

Although my freelance career is in the consolidation phase, I have a solid foundation in SEO and have worked on both applied projects and personal cases, which has allowed me to develop judgment, methodology, and real execution capability.

I am interested in working with projects where SEO is not seen as 'doing keywords,' but as a lever to attract demand, improve digital presence, and convert better.

Usual tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, Sistrix, and other SEO analysis tools.