About Cristina
Growth & Business Opportunity Consultant.
When?
- We want more clients, but not at any cost
- We have potential, but lack visibility
- We take many actions, but they don't translate into results
- We want to structure growth without becoming rigid
- We need an outside perspective to see clearly
- Generate qualified opportunities quickly
- Clarify commercial priorities
- Structure a simple and actionable plan
- Relieve the leader's mental load
- Secure growth
- Professionalize the sales function
- Make performance predictable
- Build lasting customer relationships
- Move upmarket without losing our DNA
- Our CRM is poorly used (or non-existent)
- We have too many tools... or not the right ones
- No one really has time to structure things
- We want simple processes, not a bureaucratic machine
- We'd like to integrate AI, but usefully
For whom?
- SMEs, startups, structured freelancers
- Leaders who want concrete growth, not slides
- Sales teams that need framework, method, and momentum
- A strategic + operational vision
- A human-centered, results-oriented approach
- The ability to transform ambiguity into a clear action plan
- And above all: I make things happen
Need to structure your business development or boost your growth?
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Portuguese
Native or bilingual
Experience
- Le Jacquard Français (filiale ELIS)Key Account Manager HospitalityHOSPITALITYJune 2025 - November 2025 (5 months)Longchamp - Suresnes, Paris, FranceBusiness development of custom and collectible textile items for luxury hotels and interior designers, in France and internationally.Definition and implementation of growth strategy.Brand representation at trade shows.Analysis of databases and recommendations for exploitation.Management of key client accounts.Onboarding of new accounts.Implementation of new logistics processes.
- Alexandra Ltd (Group textile Men's Warehouse)Commercial ManagerHEALTH AND WELLNESSJanuary 2018 - January 2020 (2 years)Nantes, FranceManufacturer of professional workwear, UK leader. Definition and implementation of commercial strategy for the Health, Hospitality, and Services sectors. Management of the distribution network.
- Groupe Elis - Textile - SantéKey Account Manager Health - West of FranceMEDICALJanuary 2013 - January 2018 (5 years)Nantes, FranceSetup of the linen rental and maintenance service for professional uniforms in healthcare facilities, long-term and short-term care. Management and coordination of various internal and external stakeholders. Response to public tenders. Initiated the traceability partnership with UBIQUID - RFID anti-theft and security technology systems - RFID - NFC - CCTV etc. Consulting, sales, and deployment of security solutions in mass retail.
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Education
- European MarketingEcole Polytechnique d'assurances Paris1995Marketing Européen
- BTSEcole Nationale de Commerce1989BTS