Cristina Herzog

Freelance researcher and planner with more than 15 years of experience working in top-level agencies and consultancies. I have been working independently as a freelancer for 6 years. I have analytical capacity, I investigate in depth, and creative capacity.

My profile is versatile, I have worked these years with countless professionals, with a very broad vision, I have the ability to solve very diverse problems. I can work for large brands and also small ones, startups, etc., regardless of the sector of activity. However, these are the sectors in which I have the most experience: Travel & Hospitality; Food and drinks; Luxury, Lifestyle.

How do I work? Leaving my skin. With work and a little common sense, things usually work out. If the project is large, I can also assemble the appropriate team with the necessary profiles to tackle it with guarantees (I already have a pool of professionals around me with whom I have worked with very good results).

In addition to my work, I am a great lover of painting and contemporary dance. I paint in oil and have been dancing since I was very little.

If you want us to meet, this is my contact:

Areas of expertise:

1. RESEARCH (primary and secondary)

Trend Analysis / Trend hunting

Competition Analysis and Best Practices

Analysis of the Company and the Client.

Through:

1. Desk research

2. Digital Research:

_Listening on RRSS

_Digital tools (Google Analytics, Google Ads, Google Trends, etc.)

3. Interviews and Focus Groups:

To users, clients, internal audiences, experts, stakeholders, etc.

Sociocultural research

2. IDEATION AND STRATEGY

Detection of insights and opportunities

Brand, marketing and communication strategy

Organization of workshops

3. NEW BUSINESS

_Preparation of presentations, proposals and contests (service for consultancies and agencies).