Freelancer profile translated to English.

Description

I am an enthusiastic, dynamic, organized, and proactive person.

After studying a degree in Commerce, I discovered the digital world, which sparked my interest in pursuing a Master's in Digital Marketing. Now I am a firm follower of digital trends that help you evolve day by day.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Paid Media & Digital Consultant
INTERNET OF THINGS (IOT)
June 2022 - Today (4 years and 1 month)
Madrid, Spain
Strategic media consulting (SEM, Social, and Programmatic)
Development of the Full Funnel strategy to be implemented in paid media channels based on set objectives.
Management of the strategy's implementation from scratch in the channels planned in the strategy.
Management of operations and optimization of campaigns implemented across different channels.
Coordination with other areas such as business or analytics to ensure proper campaign measurement, as well as to confirm the alignment of campaign performance with business goals.
SEM Social Ads meta ads facebook ads linkedin ads twitter ads Pinterest Ads Tik Tok Ads Amazon Advertising RTB Programmatic Buying DSP adserver DV360 google marketing platform Google Analytics 4 GTM Google Tag Manager Google Merchant Center GMC Google Shopping E-commerce Looker Studio Google Data Studio Shopify Campaign Manager Firebase Digital strategy Strategic consulting
KPMG
Senior Digital Consultant
CONSULTING AND AUDITS
April 2020 - June 2022 (2 years and 3 months)
Madrid, Spain
Strategic media consulting (SEM, Social, and Programmatic)
Development of an optimal media strategy for its subsequent correct implementation in different media. As well as the corresponding follow-up, analysis, and optimization.
Customer experience projects, building the client's Buyer Persona and Customer Journey.
PMO in Marketing Mix Model development projects.
Clients: Volskwagen, ASDA, Mahou San Miguel, Hoteles Meliá,...
Strategic consulting SEM Social Ads RTB Programmatic Buying The Trade Desk DSP DV360 Campaign Manager Google Ads Microsoft Ads Bing Ads Search Ads 360 meta ads Facebook Ads Tik Tok Ads Amazon Advertising Google Analytics 4 Adform Campaign Manager Looker Studio Google Data Studio Microsoft Power BI PowerBI Miro
T2O media
Paid Media Specialist
DIGITAL AND IT
October 2017 - April 2020 (2 years and 6 months)
Madrid, Spain
Development of search, shopping, Inventory Keywords Campaign, Discovery, and GDN campaigns on Google Ads, Search Ads 360, and Bing Ads platforms.
Analysis, estimations, strategy planning, and results presentation to clients.
Facebook and RTB: proposal creation, implementation, monitoring, optimization, and reporting.
Management and optimization of product feeds in Google Merchant Center.
Clients: Primor, Worten, Universidad Nebrija, Seguros El Corte Inglés, Cosmética 3ina,...
SEM Social Ads Programmatic Buying RTB meta ads facebook ads Twitter ads Google Shopping Google Merchant Center DV360 Campaign Manager Search Ads 360 DSP Digital strategy Positioning strategy Looker Studio Google Data Studio google marketing platform Google Ads Microsoft Ads Bing Ads