About Cristina
German
Native or bilingual
Russian
Native or bilingual
English
Native or bilingual
French
Fluent
Experience
- PennylaneSocial Media Manager GermanySOFTWARE PUBLISHINGFebruary 2026 - Today (6 months)Paris, FranceTactical marketing adaptation to the German market.Content Localization: Adapting and creating content (videos, articles, social media) that resonates with the cultural and business specificities of the German market.Press & Influencer Relations: Activating and engaging opinion leaders and specialized media (fintech / accounting).Sales Enablement: Translating and adapting tactical materials needed by the German sales team for their events and client meetings.
- BforBankSocial Media Manager - GermanyBANKING AND INSURANCEJanuary 2025 - Today (1 year and 7 months)Paris, France
- Coordination of Social Media content for the German market (TikTok, Instagram, Facebook)
- Proofreading, adaptation, and validation of productions in line with the expectations of the German audience
- Publishing content via the Facelift tool
- Moderation of social networks according to the moderation charter
- Analysis of user feedback and recommendations for optimizing Social Care
- Collaboration with the customer service team and internal stakeholders
- Monthly reporting on Social Content and Social Care performance
- Identification of friction points and proposal of concrete actions
- Newell BrandsSocial Media ManagerRETAIL (LARGE RETAILERS)February 2023 - Today (3 years and 5 months)Paris, FranceSocial Media Management for the Newell Brands group- Development of the social media strategy for the UK, German, French, Spanish, and Italian markets- Content creation (graphics, videos, and text)- Community management- Influencer and UGC creator management- Reporting of key KPIs- Facebook and Instagram advertising
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Education
- Master 2: International Human Resources ManagementPanthéon-Assas2019- Master 2 en apprentissage chez L'Oréal - En anglais
- Master 1: International MBAIAE Gustave Eiffel - School of Management2017