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Cristina Fernández-BaílloCF

Cristina Fernández-Baíllo

UX/UI Product Designer & Digital Strategist

€120/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cristina

With more than 6 years of experience designing solutions for agencies and consultancies, I specialize in offering a comprehensive service as a digital product manager for clients seeking tangible results. My approach goes far beyond aesthetics: I design strategic tools that work, scale, and meet specific business objectives.

What value do I bring to your brand?

My work translates into digital assets optimized for growth, focused on three key pillars:
  • Trust and credibility:I develop high-fidelity interfaces that project professionalism and reinforce your brand's authority from the first contact.
  • Conversion and Sales:I apply my knowledge as a UX/UI Product designer to structure websites and apps that strategically guide the user towards action.
  • User Retention:I design fluid and accessible user experiences that minimize friction, ensuring that clients not only use the product but stay with it.

What can I do for you?

  • End-to-End Digital Product:Design and redesign of native mobile applications and SaaS platforms, from workflow research to final UI.
  • Development and Layout:Technical implementation of websites using WordPress, HTML5, and CSS3, ensuring that design and functionality are inseparable.
  • Visual Identity and Strategy:Comprehensive brand creation, including logos, identity manuals, materials, and advertising pieces for social media that connect with your audience.
I have collaborated with a wide variety of sectors, which allows me to adapt quickly to any business model.
I am a detail-oriented and autonomous professional, focused on transforming my clients' digital presence into their strongest competitive advantage.

# Shall we talk?
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • freelance
    Digital Design Specialist
    February 2026 - Today (6 months)
    Mid-level designer with over 6 years of experience. Specialist in end-to-end design of SaaS products, mobile apps, and websites with a Mobile First approach.
    Figma Wordpress Layout AI UX/UI
  • Help Global Consulting
    UX/UI Product Designer
    July 2024 - February 2026 (1 year and 7 months)
    Interface design for SaaS products and mobile applications. Participation in defining information architecture and user flows. Collaboration with multidisciplinary teams for the development of customized digital solutions. Focus on usability, accessibility, and visual consistency.
  • YOseo
    UX/UI Designer & Front-end Design
    September 2020 - February 2024 (3 years and 5 months)
    Design and redesign of over 25 websites with a mobile-first approach. Design of 3 mobile applications from conceptualization to final UI. Creation of landing pages focused on conversion and user experience. Web development with WordPress, HTML5, and CSS3. Visual identity and digital branding design.

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Education

  • Master's Degree
    Upgrade Hub
    2023
    Máster
  • Master's Degree in
    CICE
    2019
    Máster en

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