Cristina Centelles

I led emergency fundraising campaigns across email, social, paid search and web, delivering rapid-response appeals under tight deadlines. I also produced and edited the Hot Topics video Series (TikTok, Instagram, LinkedIn & Facebook) end-to-end, achieving 37K reach and 13.7% engagement rate. In addition, I everaged A/B testing, audience insights and target optimisation to boost email performance, increasing revenue by 132% in two years. Last but not least, I managed day-to-day relationships with marketing suppliers and implement insight-led budget reallocation, contributing to a 55% increase in paid search revenue in one year.

I developed briefs and coordinated teams to deliver multi channel marketing campaigns for fundraising events, boosting supporter participation by 150%. I also created tailored supporter journeys and managed communications across email, social and web, generating six-figure annual income. Additionally, I set and monitored KPIs, budgets and forecasts, identifying growth opportunities and optimising campaign performance.

As events trainee at Reuters, I generated leads through strategic content creation, while actively supporting media partnership development and outreach. I also conducted competitive analysis and in-depth ecosystem research, spotting trends and customer needs to develop opportunities for growth and meet targets.