About Cristina
French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- In FiligranaTourism Engineering ConsultantTRAVEL AND TOURISMFebruary 2024 - Today (2 years and 6 months)Paris, FranceDesign of cultural experiences and editorial content dedicated to cultural tourism, territory valorization, and visitor experience.• Creation of cultural itineraries, digital guides, and interactive maps• Editorial valorization of destinations through territorial storytelling, web content, and print materials• Development of sustainable tourism routes and immersive experiences (France & Italy)• Support for travelers and tourism professionals in designing cultural offerings and content• Use of digital tools (WordPress, SEO, interactive mapping, newsletters) for territory mediation and visibilityIn Filigrana is my experimentation lab for cultural travel, territorial storytelling, and digital marketing. I test editorial approaches, SEO strategies, user journeys, and digital tools that I then reinvest in my professional projects.
- RESONEODigital Marketing and Communication OfficerCONSULTING AND AUDITSNovember 2017 - March 2023 (5 years and 4 months)Paris, FranceDigital agency specializing in B2B web marketing: SEO, SEA, Analytics & Data, Display & Social Ads, E-Reputation- Development and implementation of communication strategy- Community Management: management and development of brand visibility on social networks- Active monitoring- Creation of web & print presentation materials- Co-management of CRM implementation and management- Brand identity development, with adaptations across all communication channels (website, blog, social networks, newsletters, emailing).- Editorial support for specialist consultants- Organization of corporate events or events related to CSR and employer branding topics
- Wine RepublikCommunity ManagerWINE AND SPIRITSMarch 2017 - July 2017 (4 months)Paris, France- Social Media animation and strategy across all brand social networks- Event management: organization and management of the stand at the We Love Green Festival 2017- Web marketing operations (social networks, newsletters, lead generation, blog)- Development of editorial calendars and content optimization- Creation of editorial and visual content- Reporting and analysis of actions taken- Competitive intelligence and identification of best practices- Customer and order tracking on the e-commerce site and Zendesk- Participation in brand development in Italy, translations, partnerships
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Education
- State Diploma Level II - Community ManagerInstitut Ifocop Paris Voltaire2017Stratégie digitale. Gestion de contenus. Outils de community management. Webmarketing. Inbound marketing. Photoshop. CMS WordPress. Storytelling. Animation sur les réseaux sociaux. Outils d'analyse et Reporting. SEO, SMO. E-Reputation. Notions de HTML5_CSS et montage vidéo.
- Master II Tourism Project EngineeringUniversité La Sorbonne Paris III2004Stratégies et politiques liées à l'aménagement des territoires. Problématiques du développement touristique en France. Anthropologie du tourisme. Patrimoine et muséographie. Contextes juridique et économique.