About Cristina
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Conversational
Experience
- NewWavePokerMarketing & Operations Manager (growing poker app)ENTERTAINMENT AND LEISUREMay 2024 - July 2025 (1 year and 2 months)
- Coordinated marketing, product, and operations for launches and campaigns.
- Social media strategy: calendar, briefs, and coordination with design.
- Vendor management to improve efficiency.
- In-app promotions: copy, design, and implementation.
- Content & web: blog pipeline, updates, and brand presentations.
- Product/UX & QA: Jira tickets, QA feedback, and UX improvements (mobile app and HTML5).
- Support: hiring and onboarding of the Customer Support Manager; documentation, workflows, and escalations (Zendesk).
- Analytics & automation: UTM tracking, email flows, and segmentation for performance and retention.
Tools: Jira, Zendesk, GA4, Jotform, Canva, Google Workspace. - ThinkLean Limited/PokerBROSHead of MarketingENTERTAINMENT AND LEISUREDecember 2021 - September 2023 (1 year and 9 months)
- Directed the marketing team and daily operations.
- Developed quarterly plans and growth objectives.
- Coordinated with product for launches and promotions.
- Managed social media, content, and email marketing.
- Improved processes for efficiency and scalability.
- ThinkLean Limited/PokerBROSGlobal Marketing ManagerOctober 2020 - November 2021 (1 year and 1 month)
- Defined global strategy and digital marketing plan.
- Managed budget, KPIs, and reported to management.
- Coordinated with regional managers, sponsorships, and events.
- Oversaw digital campaigns and launches in various markets.
- Supported brand visibility and message consistency.
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Education
- Adwords and SM Advertising CourseFundación UNED2017280 horas - Estructura de campañas Search/Display - Copy y extensiones orientadas a CTR y Quality Score. - Tracking con UTMs y objetivos - Remarketing y audiencias - Optimización continua - Integración con Analytics/Data Studio
- Online Marketing CourseFundación UNED2015500 horas - Estrategia digital 360º - Content marketing - Email marketing - SEO/SEM - Métricas y atribución - Gestión de proyectos digitales
Certifications
- Introduction to Artificial Intelligence Workflow CourseBIG School2025
- Web Analytics CourseGoogle Actívate IAB Spain2016