Freelancer profile translated to English.
Back to original languageAbout Cristina
Hello! 🙋🏻♀️ I am passionate about the digital world and data, with work experience mainly in consulting, both leading and executing end-to-end projects in various sectors (Fintech, EdTech, Insurtech, Energytech,...)
💡 I specialize in data modeling and visualization (mainly Power BI), and extracting business-applied insights, creating dashboards that provide business vision and proposing improvements based on prior analysis to make models more efficient.
Portfolio:
Spanish
Native or bilingual
English
Fluent
Can work on-site
Tres Cantos (up to 30km)
Experience
- Nateevo (GRUPO VASS)Data & Analytics ConsultantTELECOMMUNICATIONSJanuary 2024 - Today (2 years and 5 months)Madrid, SpainDevelopment of data models, advanced dashboards, analysis, strategic solution proposals, and results reports for data-driven decision-making.Identification of relevant metrics, KPIs, and insights for decision-making.Creation of presentations and results reports for digital managers.Liaison between business, marketing, and IT teams, identifying needs and opportunities, managing and executing high-quality deliverables that meet client expectations and requirements.Execution of internal business and operational intelligence projects and participation in the internal AI committee.Data manager in Retail projects, unifying and cleaning data to generate databases, developing detailed and concise dashboards and reports to improve strategic decision-making and increase sales.Project manager for data model projects and loyalty projects at a technical and strategic level to drive the company's digital transformation in an innovative and creative way.
- Nateevo (GRUPO VASS)Digital Business Strategy Analyst ConsultantTELECOMMUNICATIONSOctober 2021 - January 2024 (2 years and 3 months)Madrid, SpainCoordination and participation in Data and AI projects, from needs identification, proposal creation, tracking, use case development, to presentation to stakeholders.Development of dashboards, analysis, strategic solution proposals, and results reporting for business decision-making.Definition of relevant metrics and KPIs for decision-making and insight identification.Creation of presentations and communication of results to the Executive Committee.Translation of business needs into predictive models, scaling, and operationalization.Participation in pre-sales: idea generation, proof of concept (PoC) development, and client presentations.Analysis and implementation of improvements in both internal and client processes.
- ShoppertecSHOPPERTEC - Digital Marketing ConsultancyPHARMACEUTICALS INDUSTRYDecember 2020 - October 2021 (10 months)Madrid, Spain✔️ Definition of KPIs and data analysis for insight extraction.✔️ Analysis and configuration of periodic reports in different visualization tools, unifying data from various sources (Excel, PowerBI, Google Analytics).✔️ Presentation of results, improvement strategies, and impact to enhance digital effectiveness (conversion funnel optimization) through dashboards.✔️ Definition of Go To Market strategies.✔️ Planning, conceptualization, and creation of MVPs using NoCode tools.
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Education
- Master in Data Science & Big Data Analytics (MDS+)The Valley Business & Tech School2022
- Degree in Digital BusinessESIC Business & Marketing School2021
Certifications
- Specialization Diploma in Big Data, Deep Learning & CloudThe Valley Digital Business School2022
- Agile BusinessThe Valley Digital Business School2021