Freelancer profile translated to English.
Back to original languageAbout Cristina
Veritable specialist in Corporate Strategy, Marketing, Innovation and Communication, forged by +15 years of experience in FMCG leaders.
Strategic, operational and managerial agility for the acceleration of Innovation and the recommendation and implementation of relevant, effective Marketing & Communication Plans to rapidly grow consumer engagement and acquisition in Europe and North America.
Management of multicultural and multidisciplinary teams.
Expertise in Strategic Planning, Online Marketing, Offline Marketing, Branding, Content, Innovation, Communication
Multidisciplinary background – MBA (IESE), Digital Transformation (HEC), Branding (CELSA), Law
Trilingual - Spanish, English, French
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Le Pecq (up to 30km)
Experience
- CAV & CoFounder and CEOCONSULTING AND AUDITSApril 2017 - Today (9 years and 2 months)Louveciennes, FranceConsultant:- Strategic and competitive analyses.- Business model recommendations.- Marketing plan creation and implementation.- Ideation and recommendation of innovation pipelines.- Evaluation of innovation market fit.- Management of new product development projects until launch.- Development of trade marketing tools.- Benchmarking and digital performance analysis via Semrush.- SEO and SEA strategy recommendation.- Management of an online B2B service implementation project.- Online and offline strategic planning.- Client connection with major B2B accounts.
- Groupe Savencia - Alouette Cheese USAMarketing Director New ProductsAGRICULTURESeptember 2005 - August 2012 (7 years)Lancaster, United StatesResponsible for 40% business growth by collaborating with multidisciplinary teams to secure $10 million investment for the omnichannel launch of 15 innovations, leveraging digital acquisition and influence strategies.
- Groupe Savencia - Fromagerie des ChaumesCategory DirectorAGRICULTURESeptember 2012 - March 2015 (2 years and 6 months)Jurançon, FranceLeader of the growth recovery for a €200 million business, managing a team to design influence branding strategies and coordinating a trade marketing and sales team of 100 to develop an award-winning shopper event strategy by the LSA Trophies.
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Education
- Master 2 in Communication & Information Sciences - Specialization Brand, Creation and InnovationCELSA Paris Sorbonne2017
- CESA Digital Transformation ManagementHEC Paris2018