Freelancer profile translated to English.
Back to original languageAbout Cristina Alexandra
With 10 years of experience in SaaS software development and 2 years in entrepreneurship, I have a knack for designing products based on a deep understanding of user behaviors and needs to align features and user experience with customer/user opportunities.
My entrepreneurial experience makes me highly sensitive to the economic viability of products.
Trained by BJ Fogg (Stanford researcher), creator of the Fogg Behavior Model, I apply the principles of Behavior Design to create experiences that reduce friction, anchor new habits, and maintain long-term engagement.
My 10 years of experience in product management allow me to understand technical constraints, delivery cycles, and product trade-offs. Therefore, I can collaborate effectively and frictionlessly with engineering and design teams.
I work with teams building SaaS products or products in the healthtech, femtech, and wellness domains thanks to my field experience in nutrition and metabolic health. I understand the biological and psychological mechanisms behind change, which allows me to make informed product decisions, from discovery to roadmap.
I can also support teams aiming to increase product adoption and engagement (Behavior Design), regardless of their sector or development stage.
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Romanian
Native or bilingual
Can work on-site
Lyon (up to 10km)
Experience
- Locala (asklocala.com),VP Product ManagementSOFTWARE PUBLISHINGMay 2016 - January 2024 (7 years and 8 months)Paris, FranceLocala is an advertising technology company.Worked on 2 products from scratch:Fusio DSP* (for agencies & brands; running in-app ad campaigns)Locala SaaS (for brick-and-mortar, retail & restaurant multi-unit businesses; driving customers to store through advertising and monitoring performance)Team of 2 senior product managers. Worked closely with product designers, engineers and data scientists (bidding algorithms to place ads & generate insights to users)
- Nutrityv (nutrityv.com)FounderHEALTH AND WELLNESSFebruary 2024 - Today (2 years and 6 months)Lyon, FranceNutrition programs for metabolic balance, body fat loss and cognitive performance.-> business plan, strategy-> sales, marketing, content creation, funnels-> designed the programs based on scientifically-proven nutrition and behavior change methods
- EPITA, School of Computer ScienceHuman-Centred Design TeacherEDUCATION AND E-LEARNINGJanuary 2017 - January 2018 (1 year)Paris, France-> teaching a 7-session class to MSc students on the product design cycle and interaction design principles
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Education
- Tiny Habits Certified CertificationTiny Habits Academy2024Behavior Design, Behavior Science, Change Management. Scientifically-proven habit creation by BJ Fogg Stanford, creator of the Fogg behavioral model
- Information System Management MScEPITA School of Computer Science2014Information System Management MSc