Cristian Varela

At **BE ORIGEN**, we connect artisan communities with people and businesses through experiences and the digital transformation of the sector. Our focus is to combat the digital divide in the sector and promote generational succession, fostering regenerative and sustainable tourism and valuing the crafts, traditions, and customs typical of each place.

Creation and development of a startup from scratch, managing all phases of the business cycle from initial conceptualization to establishing strategic partnerships with key organizations such as National Geographic and the Catalan Tourism Agency. Transformation of an idea into a viable company with confirmed presence at reference events such as MWC and FITUR.

Complete construction of the team and collaborators, from identifying and attracting key talent to creating a solid company culture that allows for scalable growth. Product development has been another fundamental pillar of my role, overseeing from the MVP phase to more advanced iterations based on market feedback.

🌎 More at beorigen.com

➡️ nationalgeographic.es/video/tv/origen-viaje-incubacion

➡️ nationalgeographic.es/contenido-ofrecido-ecotour-challenge-2024

➡️ open.spotify.com/episode/1gl7hQefRSvYsRTdvRj9Q3?si=dc4bf2433ed34709

Within the framework of ACCIÓ programs, I collaborate with SMEs and growing companies looking to scale their international presence through digital marketing, e-commerce, operations digitalization, and improving their digital value proposition. I work hand-in-hand with management teams to align digital strategy with internationalization objectives, ensuring a practical, measurable, and sustainable approach.

As a university lecturer at CETT, I teach two marketing subjects to third-year students in the Degree in Digital Business and Tourism. My teaching approach is oriented towards consolidating practical knowledge, connecting academic theory with real-world application in the professional sphere.

I design and facilitate classes that combine strategic fundamentals with practical cases, group projects, and analysis of current trends in the digital and tourism sectors. The goal is for students not only to acquire technical tools but also the critical and strategic capacity to apply them in their future careers.

This experience allows me to be in constant contact with young talent and the evolution of the digital industry, which enriches my work both as an educator and in my role as a consultant and entrepreneur in innovation and digital marketing projects.