You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Cristiano QuattriniCQ

Cristiano Quattrini

RETAIL DIRECTOR - RETAIL MANAGEMENT CONSULTANT

€600/day
Turin, IT
15+ years

Average response time: 1 hour

About Cristiano

I am a retail leader and consultant with extensive experience across store operations, commercial development, omnichannel transformation, and retail technology strategy. My professional profile combines hands-on retail management with advisory expertise, allowing me to connect strategic vision with operational execution.
As a retail director, I have managed multi-country store networks, led teams through performance improvement programs, and worked on key business drivers such as sales productivity, conversion, UPT, average transaction value, staffing efficiency, customer experience, and margin protection. I am used to working close to the field, supporting store managers, developing talent, and translating business objectives into concrete actions at store level.
As a retail consultant, I support brands, retailers, and technology providers in understanding how retail models are evolving. My work focuses on areas such as marketplace strategy, omnichannel commerce, customer experience, AI, cybersecurity, retail operations, digital transformation, and sustainable technology adoption. I help organizations identify business opportunities, assess technology priorities, define go-to-market narratives, and build practical recommendations for growth.
My strength lies in combining analytical thinking, operational pragmatism, and market insight. I can read business performance through data, understand the reality of stores and teams, and connect retail challenges with scalable solutions. This enables me to advise executives, support commercial teams, and guide transformation initiatives with a clear focus on measurable business outcomes.
I bring a hybrid profile: operational retail leadership, international business exposure, consulting capability, and deep knowledge of retail technology trends. This allows me to work effectively across strategy, execution, people development, and innovation.
  • English

    Fluent

  • German

    Fluent

  • Spanish

    Conversational

  • French

    Basic

  • Italian

    Native or bilingual

Can work on-site
Turin (up to 50km)

Experience

  • IDC
    SENIOR ASSOCIATE ADVISOR
    CONSULTING AND AUDITS
    May 2022 - Today (4 years and 3 months)
    Support IDC Retail Insights' research, advisory and thought leadership activities across EMEA, focusing on retail technology transformation, AI adoption, customer experience, commerce innovation, cybersecurity and digital business strategy.
    Contribute to IDC-style research deliverables, market presentations, executive insights, vendor advisory materials and strategic content for technology providers and retail organizations.
    Cover unified commerce, ecommerce, marketplaces, CRM, loyalty, personalization, CDP strategies, cloud modernization, data foundations, composable architectures, store operations and EMEA retail market trends.
    Translate complex retail technology trends into clear business outcomes, practical use cases and actionable guidance for decision makers.
    Business analysis Digital Transformation Market analysis
  • Triumph
    SENIOR AREA MANAGER
    RETAIL (LARGE RETAILERS)
    September 2025 - Today (11 months)
    Lead multi-country outlet retail operations across Southern Europe, ensuring sales performance, profitability, brand execution, and operational consistency across diverse markets.
    Drive commercial strategy for the outlet channel, with direct focus on traffic conversion, UPT, ATV, discount management, sell-through, productivity, and store profitability.
    Coordinate and develop store and district leadership teams, translating business priorities into clear weekly action plans and measurable performance improvements.
    Partner with HQ functions including merchandising, visual merchandising, marketing, finance, HR, and supply chain to align local execution with brand and commercial objectives.
    Strengthen outlet performance through KPI governance, promotional effectiveness, stock optimization, people development, and disciplined execution of retail standards.
    Retail operations Store development Retail management Retail strategy
  • TRIUMPH
    DISTRICT MANAGER SOUTH OF ITALY
    RETAIL (LARGE RETAILERS)
    January 2023 - January 2025 (2 years)
    Managed retail operations across Spain and Southern Italy, supporting store managers in achieving sales, customer experience, operational, and people-development objectives.
    Led performance reviews and weekly action plans based on key KPIs including sales, traffic, conversion rate, transactions, UPT, ATV, VPT, discount rate, CRM activation, and category performance.
    Improved store execution by strengthening commercial routines, product focus, fitting-room engagement, clienteling, CRM usage, and visual merchandising consistency.
    Supported the development of internal talent, including store managers with potential for district management responsibilities.
    Acted as a link between stores and HQ functions, ensuring effective implementation of commercial campaigns, retail operations procedures, and local performance priorities.

Recommendations

Be the first to recommend Cristiano

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • BUSINESS COMMUNICATION
    UNIVERSITÀ DEGLI STUDI DI MODENA - REGGIO EMILIA
    2007
    BUSINESS COMMUNICATION
  • COMMUNICATION AND MARKETING
    UNIVERSITÀ DEGLI STUDI DI MODENA - REGGIO EMILIA
    2006
    COMMUNICATION AND MARKETING

Skill set

Categories