About Cristiano
English
Fluent
German
Fluent
Spanish
Conversational
French
Basic
Italian
Native or bilingual
Experience
- IDCSENIOR ASSOCIATE ADVISORCONSULTING AND AUDITSMay 2022 - Today (4 years and 3 months)Support IDC Retail Insights' research, advisory and thought leadership activities across EMEA, focusing on retail technology transformation, AI adoption, customer experience, commerce innovation, cybersecurity and digital business strategy.Contribute to IDC-style research deliverables, market presentations, executive insights, vendor advisory materials and strategic content for technology providers and retail organizations.Cover unified commerce, ecommerce, marketplaces, CRM, loyalty, personalization, CDP strategies, cloud modernization, data foundations, composable architectures, store operations and EMEA retail market trends.Translate complex retail technology trends into clear business outcomes, practical use cases and actionable guidance for decision makers.
- TriumphSENIOR AREA MANAGERRETAIL (LARGE RETAILERS)September 2025 - Today (11 months)Lead multi-country outlet retail operations across Southern Europe, ensuring sales performance, profitability, brand execution, and operational consistency across diverse markets.Drive commercial strategy for the outlet channel, with direct focus on traffic conversion, UPT, ATV, discount management, sell-through, productivity, and store profitability.Coordinate and develop store and district leadership teams, translating business priorities into clear weekly action plans and measurable performance improvements.Partner with HQ functions including merchandising, visual merchandising, marketing, finance, HR, and supply chain to align local execution with brand and commercial objectives.Strengthen outlet performance through KPI governance, promotional effectiveness, stock optimization, people development, and disciplined execution of retail standards.
- TRIUMPHDISTRICT MANAGER SOUTH OF ITALYRETAIL (LARGE RETAILERS)January 2023 - January 2025 (2 years)Managed retail operations across Spain and Southern Italy, supporting store managers in achieving sales, customer experience, operational, and people-development objectives.Led performance reviews and weekly action plans based on key KPIs including sales, traffic, conversion rate, transactions, UPT, ATV, VPT, discount rate, CRM activation, and category performance.Improved store execution by strengthening commercial routines, product focus, fitting-room engagement, clienteling, CRM usage, and visual merchandising consistency.Supported the development of internal talent, including store managers with potential for district management responsibilities.Acted as a link between stores and HQ functions, ensuring effective implementation of commercial campaigns, retail operations procedures, and local performance priorities.
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Education
- BUSINESS COMMUNICATIONUNIVERSITÀ DEGLI STUDI DI MODENA - REGGIO EMILIA2007BUSINESS COMMUNICATION
- COMMUNICATION AND MARKETINGUNIVERSITÀ DEGLI STUDI DI MODENA - REGGIO EMILIA2006COMMUNICATION AND MARKETING