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Cristiano BarberisCB

Cristiano Barberis

marketing & strategy

€500/day
Grenoble, FR
15+ years

Average response time: 1 hour

About Cristiano

I’ve been working in Schneider Electric since 1998 covering different positions in Operational Marketing, Global Product Management & R&D. In 2015 I took over the responsibility of a Regional Business Development in Middle East, Central Asia and Africa based in Istanbul for MV switchgears and LV components subsequently. After a long period in the Business Unit, I decided to give a turn to my carreer by jumping into a highly growing business as Global Services. I took the responsibility in a Schneider Transformation Program to grow services thru Partners. I've been recently nominated as marketing League Leader for Modernization, Consulting & Spare Parts with the objective to contribute to set a vision of the League to the management.
I have an engineer degree in Industrial Automation and a full understanding of product lifecycle, project & product development, quality and manufacturing processes and moreover OEM’s and Energy markets.
While much of my experience has been in the marketing domain, I understand the value of the Business Development, Product Engineering and Manufacturing Processes as well.
Experience taught me how to build strong relationships with all departments in my organization. I have the ability to manage a team, In my previous position I covered 5 years management within marketing and R&D in Medium Voltage.
My responsibilities included the preparation of business and operational plans, definition of sales targets and promotional actions trough all the sales channels.
I worked closely with Global Supply Chain in cost reduction projects and P&L management in order to reach the productivity targets foreseen in the company processes.
I experienced in business support with the main objective of improve countries competencies, boost marketing in order to reach sales and Gross Margin targets.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Grenoble (up to 50km)

Experience

  • Schneider Electric
    Field Service Senior Offer Manager
    January 2020 - April 2024 (4 years and 3 months)
    Sand, France
    the main missions are: Developing partner offers portfolio, Building Power Services program Value proposition per channel (Panel Builder, Contractor, 3rd party maintenance companies) Preparing offer launch packs for countries & deployment roadmap Supporting the launch of the programs badge, tools, offers, pricing in the countries Define in collaboration with the Offer managers, transformations in offer definition & creation processes to include Services Partners requirements
  • Schneider Electric
    League Marketing lead
    January 2024 - Today (2 years and 5 months)
    Grenoble, France
    This role is the voice of market for the League, and I will be accountable for delivery of the League's mission in the market including market & competition analysis, business & launch support & market and business data consolidation. I will support the League roadmap definition & portfolio management. I will collaborate with Marketing Leaders from other Leagues / LOB's to ensure alignment on roadmaps & needs, and coordinate with Commercial to give consistency to any action taken.
  • Schneider Electric
    Application Business Development Manager
    February 2019 - February 2020 (1 year)
    Sand, France
    The Application Business Developer is the key resource close to the geographies to deploy and adapt the application and offer strategy, and support the application transformation The Application Business Developer has to be close to the target geographies to identify application needs from the market and customers. He's contributing to the transformation by leading the launch deployment and ensures the range growth and profitability in the region

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Education

  • Bachelor's Degree, Industrial automation
    Istituto Universitario di Automazione industriale
    1993
    Bachelor's Degree, Industrial automation
  • Bachelor's degree, Industrial Automation
    Centro per le tecnologie informatiche Carlo Ghiglieno
    1993
    Bachelor's degree, Industrial Automation

Skill set (49)

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