Cristian G.

There are thousands of designers who make pretty logos. I build brands that have a reason to be.

Four years working for studios, institutions, and retail. Branding, packaging, editorial, digital. Everything with the same criteria: that each piece has a reason to be before having a meaningless concrete form.

What you won't find on my profile: blind execution, design by committee, or pieces that look good in the presentation and don't work with the audience.

What you will find: criteria from the first brief, mastery of Illustrator, InDesign, and Figma, and the ability to defend an art direction when it's worth defending to the end.