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Cristalle MailléCM

Cristalle Maillé

Branding & Visual Identity | F&B & Hospitality

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cristalle

Opening a restaurant? Launching a new F&B brand? Need a visual identity that grabs attention and tells your story? Let’s get to work! 🔥🍽️

Art Director specializing in visual identity and branding,with provenexpertisein theF&B / hospitalitysector.

Curious, intuitive, and passionate about aesthetics and meaning, I support my clients in creating impactful visual identities and tailor-made materials. My goal?To tell stories and evoke emotions with simplicity.

I have designed the visual identities for numerous establishments and brands (Paris Society Consulting, Bonhomme, Nana, Koko, Delifrance…), from conception to final execution. Each project is an immersion into a unique universe, with particular attention paid to the soul of the place and the customer experience.

With6 years of agency experience as an Art Directorand solid freelance expertise, I master every stage of visual identity design and deployment.My creative and strategic approach helps shape memorable and timeless designs.

👉 Discover my work: cristallemaille.com

👀 What I can do for you:
↘ Art Direction
↘ Visual Identity & Branding
↘ Communication Materials (print & digital)
↘ Messaging & Storytelling
↘ Photo retouching

💡 A project? An idea? Let's talk!
I love to chat, don't hesitate to write to me.

The Process
1. Briefing where you explain your needs.
2. Brainstorming and research phase to explore the best ideas and solutions.
3. Creation of one or more proposals to present to you.
4. We adjust the proposals through back-and-forth.
5. Once we have chosen the final proposal, I finalize and deliver the elements.
  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Food 2 Vous
    Junior Art Director
    January 2018 - December 2023 (5 years and 11 months)
    Île-de-France, France
    ↘ Visual Identity: logo, universe, graphic charter
    ↘ Brand: values, storytelling, promise, brand book
    ↘ Messaging: messages, storytelling
    ↘ Visuals: monitoring, photo retouching
    ↘ Digital: website
    ↘ Mastery of materials: publishing, print supervision
    ↘ Social Media: editorial strategy, brand content
    Visual Identity Logo & Identity Branding & Identity Art Direction Storytelling
  • Food 2 Vous
    Lead Graphic Designer
    August 2015 - August 2017 (2 years)
    Île-de-France, France
    ↘ Visual Identity: logo, universe, graphic charter
    ↘ Brand: values, storytelling, promise, brand book
    ↘ Messaging: messages, storytelling
    ↘ Visuals: monitoring, photo retouching
    ↘ Mastery of materials: publishing, print supervision
  • Well Well
    Graphic Designer
    August 2014 - August 2015 (1 year)
    Boulogne-Billancourt, France
    Responsible for the group's internal and external graphic communication
    ↘ Internal and external communication
    ↘ Packaging
    ↘ Window display

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Education

  • Master Manager of Integrated Marketing and Communication
    Esupcom
    2017
    Titre RNCP Niveau I, Manager du Marketing et de la Communication intégrée, univers communication et création graphique
  • Bachelor Artistic Designer
    Esupcom
    2015
    Titre RNCP Niveau II, Bachelor Design graphique

Skill set

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