Freelancer profile translated to English.
Back to original languageAbout Déborah
🚀 Do you need to improve your communication strategy, strengthen your branding, and bring your projects to fruition? You've come to the right place!
👋🏻 Let me introduce myself...
With a Master's degree in Communication, I have nearly 10 years of experience in marketing and communication management positions. I have worked with large groups, startups, and SMEs (CMA CGM, Docaposte, SGS, Saqara, Groupe ADEO, Dynergie...).
🪄 My talents?
My 360° profile allows me to meet diverse needs and have a broad vision of communication issues.
My ability to step back ensures consistently relevant recommendations.
I have managed large-scale projects, generating significant impact for the company!
👩🏻🎓 My personality
With positive energy, I know how to mobilize different stakeholders around a project.
Results-oriented, I invest 100% in the success of each service.
I measure my KPIs honestly and make ideal decisions.
📚 My service offering
- Marketing & Communication Strategy: study & audit, action plan, budget, resources
- Branding: rebranding, renaming, website redesign, reputation
- Digital: e-mailing, community management, website creation and management
- Content: content creation (white papers, articles, podcasts)
- Events: trade shows, after-work events, internal events
- Press Relations: press release writing, press kit, press events
- Project Management/Direction
👉 Want to implement a long-term strategy and ensure the success of your projects? Contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km), Bayonne (up to 50km), Toulouse (up to 50km), Paris (up to 20km)
Experience
- CMA CGMCommunication consultantLOGISTICS AND SUPPLY CHAINFebruary 2024 - July 2025 (1 year and 4 months)Marseille, FranceFor the creation of its new TANGRAM center of excellence, CMA CGM called upon my project management skills.My missions were as follows:- Project management and coordination- Content: creation of videos, photoshoots, articles...- Briefing, monitoring, and validation of agencies (creative, social media...)- Video filming organization: scripts, briefs, etc.- Events: organization of the inauguration- Website creation in collaboration with internal teams and the web design agency- Branding: management of design, wording, evolutions
- DynergieChief Marketing officerCONSULTING AND AUDITSJanuary 2022 - January 2024 (2 years)Marseille, FranceDynergie is a 360° innovation consulting agency.The teams support innovation and R&D projects on two pillars: project management and innovation financing.Missions:✔️ Management: creation of the department and internal acculturation✔️ Branding: management of the brand platform and website redesign, deployment on all existing tools✔️ Internal Communication: management of internal communication, especially during rebranding, creation of a real emulation!✔️ Awareness: increase in awareness (x4 in LinkedIn followers and x2 in engagement rate), establishment of a press partnership✔️ Content: use cases, white papers✔️ Lead Generation / Outbound: implementation of the acquisition strategy and campaigns (from 0 to 6 campaigns per month), filling the sales pipeline, supporting sales teams in tool adoption✔️ Lead Generation / Inbound: SEO management in collaboration with an agency and a copywriter✔️ Digital Marketing: social media, newsletters, e-mailingsTools: Hubspot, Adobe suite, LemList, Pharow
- Saqara (ex. AOS)Head of Marketing & CommunicationSOFTWARE PUBLISHINGMarch 2020 - January 2022 (1 year and 10 months)Paris, FranceSaqara (formerly AOS) is a SaaS software editor dedicated to the BTP and Construction sector (PropTech).The startup allows clients to manage their tenders online and construction companies to find suitable projects.✔ Strategic Marketing: definition and implementation of on and off-line strategies✔ Branding: management of the complete brand identity redesign (from agency search to launch, including website redesign), brand guardian internally and externally✔ Digital Marketing: management and execution of Social Media, SEO, e-mailing strategy✔ Sales Marketing: creation of sales support tools, support and advice to teams✔ Partnerships: cross-communication management✔ Client Communication: testimonials, co-creation of communication plans✔ Product Marketing: sharing new features with users, tutorials, launch of a SaaS product✔ Content: strategy, creation of white papers, blog management✔ Lead Generation: definition and adaptation of personas and conversion funnel in collaboration with Growth Marketing✔ Events: trade shows, webinars, client events✔ Press: definition and implementation of the press strategy with the press agency, announcement of Series A funding, management of speeches during interviews✔ Budget and Reporting: definition and management of budget, KPIs, and ROI measurementManagement: 2 to 4 peopleTools: Adobe Suite, Google Analytics, Hubspot, Notion, Livestorm
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Education
- Master of Mass CommunicationISCPA - Institut Supérieur des Médias2016Master 2 (M2), Communication média
- Growth strategyGrowth Tribe2022Growth strategy