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Lenny CoullouetteLC

Lenny Coullouette

Marketing, Digital, CRM, and eCommerce Consultant

€500/day
Bruxelles, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lenny

Thank you for clicking on my profile :)

I've been in the job market for 12 years already, time flies...
I have worked for e-retailers, for various advertisers (office supplies, IT, construction, automotive...) and also within two agencies, Wunderman Thompson and Dentsu.

Today, I am starting a freelance adventure to dedicate myself to new and varied projects.

My specialties are:
- Audit of your issues and formulation of a 360 strategy
- Management of your digital projects (eCommerce, showcase, social, mobile...)
- CRM strategy management - Campaign Manager
- Lead generation and qualified prospect generation
- Data analysis and proposal of various improvement solutions

- Monitoring your graphic charter & your communication materials
- Development of your commercial activity

Do you have other projects?
Do not hesitate to contact me to quickly assess the relevance of our collaboration 😉

Let's work together!

PS: all my services are available in English
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Wunderman
    DATA & CRM Project Manager
    DIGITAL AND IT
    November 2017 - August 2019 (1 year and 8 months)
    Saint-Germain-en-Laye, France
    Management of CRM and DATA projects for Ford France (Automotive)
    - Supervision of Lead Management to increase vehicle test drives
    - Development of CRM tools for the Ford dealership network
    - Campaign creation: strategic brief, targeting, creation, performance monitoring
    - Enrichment and analysis of databases to improve customer/prospect knowledge
    - Co-management of the Ford France call center focused on acquiring new customers
    CRM Stratégie webmarketing Email marketing Inbound marketing Marketing direct Big Data Database administration Data science Analyse de données Direction artistique
  • Wunderman
    Digital Project Manager
    DIGITAL AND IT
    August 2019 - June 2020 (11 months)
    Nanterre, France
    Management of digital projects for Ford France (Automotive)
    - Steering and monitoring of the eCommerce project for the launch of the Mustang Mach-E
    - Steering of digital projects (Ford WebStore, ChatBot, FordTradeIn)
    - Management of 200 dealership sites and 400 agent sites
    - KPI monitoring and performance optimization
    Gestion de projet Gestion de projet web Analyse de données Communication digitale E-commerce Stratégie de communication Communication visuelle Communication 360° SEO Développement produit

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Certifications

  • Adobe Campaign Training
    DataBird
    2022
    Campaign Management Adobe Campaign
  • Intermediate Adobe Campaign Training
    DataBird
    2024
    Campaign Management Adobe Campaign CRM

Skill set

Categories