About Lenny
French
Native or bilingual
English
Fluent
Experience
- WundermanDATA & CRM Project ManagerDIGITAL AND ITNovember 2017 - August 2019 (1 year and 8 months)Saint-Germain-en-Laye, FranceManagement of CRM and DATA projects for Ford France (Automotive)- Supervision of Lead Management to increase vehicle test drives- Development of CRM tools for the Ford dealership network- Campaign creation: strategic brief, targeting, creation, performance monitoring- Enrichment and analysis of databases to improve customer/prospect knowledge- Co-management of the Ford France call center focused on acquiring new customers
- WundermanDigital Project ManagerDIGITAL AND ITAugust 2019 - June 2020 (11 months)Nanterre, FranceManagement of digital projects for Ford France (Automotive)- Steering and monitoring of the eCommerce project for the launch of the Mustang Mach-E- Steering of digital projects (Ford WebStore, ChatBot, FordTradeIn)- Management of 200 dealership sites and 400 agent sites- KPI monitoring and performance optimization
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Certifications
- Adobe Campaign TrainingDataBird2022
- Intermediate Adobe Campaign TrainingDataBird2024