Description

Brand strategist focused on delivering impactful branding, marketing and user experience design across boutique engagements.

My work spans blue-ocean strategy through to operational execution, across concept development, ux/cx design, product portfolio architecture & pricing, communications, and commercial strategy & financial modeling.

My experience is rooted in a dual background as a Consultant

and a Hospitality Entrepreneur building and running brand-led F&B businesses.

Industry field of expertise

Languages

English
Native or bilingual
Greek
Native or bilingual

Workplace preferences

Can work on-site

Athens (up to 50km)

The Wayfare Advisory
Principal Consultant
CONSULTING AND AUDITS
January 2025 - Today (1 year and 6 months)
Limassol, Cyprus
I founded Wayfare to bring grounded, results-focused strategy to niche engagements in hospitality, spanning brand development, positioning and UX/CX design. Wayfare's kick-off engagement is the development of Fine Mess Smokehouse into an international project, while preserving the brand's provenance and single-location character.
User Experience Design Communication strategy Corporate strategy Business development Branding
Fine Mess Smokehouse
Co-Founder & Director
RESTAURANTS AND FOOD SERVICE
May 2019 - Today (7 years and 2 months)
Athens, Greece
Created a globally unique fine dining barbecue concept, elevating low & slow cooking to contemporary gastronomy. The Michelin-recognised restaurant pioneered forward-looking market trends, including casual fine dining, high-ABV cocktail pairings, fire & smoke cooking, and the renewed interest in traditional cuisines - several years before they gained industry recognition.
Commercial strategy Positioning strategy Communication strategy Branding Business development
Lick The Spoon Celebration Desserts
Co-Founder
RESTAURANTS AND FOOD SERVICE
March 2016 - Today (10 years and 4 months)
Psychikó, Greece
Developed a gastronomic patisserie concept defined by bespoke, made-to-order desserts created in consultation with the customer. Operated fresh and with zero inventory, Athens’ first “ghost patisserie” has since evolved into a full catering offering.
Business development Communication strategy Branding Commercial strategy Business model