Freelancer profile translated to English.

Description

Ex-L’Oréal (Armani & Lancôme).

The CRM, data quality, and marketing automation have been at the core of my work in large-scale e-commerce environments.

I am particularly interested in the impact of tracking limitations, privacy constraints, and automation logic on customer journeys, as well as server-side approaches and data architecture to improve CRM decision-making. 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Greek
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris 10e Arrondissement (up to 30km)

VINCI ENERGIES SI
On Malt
CMS Market Research
July 2023 - October 2023 (3 months)
Market research of the different CMS available on the market that can meet Vinci Energies' expectations: present the current existing offer, highlighting the advantages and disadvantages of each platform compared to the requirements. A shortlist of CMS was then established.
E-commerce CRM Digital communication Customer Relationship Management (CRM) Customer Relationship Management (CRM)
AYANA Skincare
Chief Digital Officer (CDO)
FASHION AND COSMETICS
January 2021 - Today (5 years and 7 months)
Paris, France
- Shopify, Salesforce, and Klaviyo Expert
- Effectively implement data analysis in business processes
- Develop a clear and compelling digital strategy for the company's future
- Own and track the digital innovation project portfolio
- Build, manage, and continue to develop a digital innovation ecosystem, both internal and external,
shopify klaviyo crm ecommerce google analytics
Consultant Marketing Digital
Digital Marketing Consultant
FASHION AND COSMETICS
January 2021 - Today (5 years and 7 months)
Paris, France
- Clients: L'Oréal, L'Occitane, Erborian, Bombardier, etc.
- Transformation of websites into revenue streams
- Definition and implementation of E-commerce and CRM strategies
- Audit, optimization, and recommendations to boost online growth
- Shopify Partner, Google Analytics & Klaviyo expert,
shopify salesforce klaviyo crm google analytics cro audit