Freelancer profile translated to English.
Back to original languageAbout Chalisa
Texts & PR that fill beds and the cash register
Content, Copywriting & PR for Hotels, Tourism and Health
with a clear focus on demand, positioning and conversion.
COPYWRITING
- Website texts (homepage, offer pages, relaunch)
- Landing pages for campaigns / offers
- Newsletters (sales, reactivation, upselling)
- Offer and package descriptions
- SEO texts (structured content, based on search intent)
CONTENT & EDITING
- Blog articles / magazine articles
- Destination content
- Topic planning & content structures
- Revision of existing texts (conversion + clarity)
PR & MEDIA RELATIONS
- Strategy
- Blog articles / magazine articles
- Destination content
- Topic planning & content structures
- Revision of existing texts (conversion + clarity)
MY WORKING STYLE
Every beginning consists of three questions:
1. Who is booking and why not?
2. What content is missing in the decision-making process?
3. Where are you losing inquiries in the customer journey?
Based on this are structure, tonality and content.
BACKGROUND
- Experience as an editor, author and PR/marketing professional with a background in law, business administration and process optimization
- Texts for travel portals, magazines, newsletters, hotel communication
- Industry knowledge from own work in the hotel and tourism industry
- Knowledge of editorial selection processes (media logic, topic structure)
INDUSTRY FOCUS
Hotels · Tourism · Wellness · Health
COLLABORATION
- clear briefings and structured derivation possible together
- quick familiarization with existing brands/tonalities
- punctual
WHO THIS HELPS
- Hotels with too much dependence on OTA platforms
- Businesses with weak website or social media conversion
- Providers with good performance but unclear communication
- Destinations without clear content differentiation
German
Native or bilingual
English
Fluent
Polish
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Public RelationVisibility for Hotels, Tourism, HealthHEALTH AND WELLNESSJune 2020 - Today (6 years and 2 months)Hamburg, Germany
- Content management (website support)
- Press releases
- Brochure and flyer creation
- Analysis, strategy, concepts for public relations
- Newsletters
- Concept, implementation and support of social media
- Events (concept and organization, marketing)
- graphic design
- Compliance with CI
- Corporate Wording
- Ad creation
- Press work
- Crisis PR
- Cooperation with external service providers, associations, organizations
- Unfallkasse Mecklenburg-VorpommernStaff Unit CommunicationPUBLIC SECTORJune 2018 - May 2020 (2 years)Schwerin, GermanyPress Spokesperson, Communications Generalist,responsible for internal and external communication,Cooperation with other institutions, associationsTexts, Ideas, Events- Internet Content- Social Media Setup and Support- Press Work- Event Conception, Implementation, Press Work- Graphic Editing (Print Ads, Internet)
- Bayside Hotel ScharbeutzSpa ManagerHEALTH AND WELLNESSJanuary 2014 - December 2014 (1 year)Scharbeutz, GermanySpa management after new opening including
- Marketing, Analysis, Conception, Development,
- Texts, Pricing
- Spa Menu,
- Personnel Development
- Process Optimization
- Development of Spa Signature Treatments, Treatments,
- Public Relations, Advertising
Reviews
Ingo
cyclelo GmbH
Reviewed on 2/5/2021
Very good work results and excellent speed. Accordingly, we gladly entrusted Cornelia with another, larger order.
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Education
- Editor / cross-media journalistic traineeshipYouth Radio DT 64Crossmediale Ausbildung
- LL.B. Bachelor of Laws / Law with Business Administration and additional MarketingFernuniversität Hagen2008Jura und BWL mit zusätzlichem Schwerpunkt Marketing
Certifications
- MultimediaTERTIA Neuss2001