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Corinne MontrocherCM

Corinne Montrocher

CSR | Strategic Marketing | Training | Offers

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Corinne

🎯 I conduct tailor-made studies and analyses to help companies with their brand and offer strategy.

🌞 In a rapidly changing, unstable, and shifting world, companies need to understand and know their environment. To adapt and build a relevant strategy that will mobilize internal and external teams. To develop in a coherent manner.

🍀 My role is to clarify the situation for you: how is your market structured? What are the needs and expectations of your customers (or your targets)? How to take into account the ecological transition in your activity? How to make CSR an asset for your brand? Together we will build an operational roadmap.

🔎 I offer you different solutions:
- the analysis of your ecosystem at 360°, of your competition and your customers (identification and territory of your brand, mapping of your competition, highlighting your strengths and differentiations, detailed construction of Personas),
- the decoding of CSR for you: issues, implementation, examples
- the diagnosis of your brand and your offer, its coherence, its response to customer expectations, its differentiation
- interactive workshops and training courses to engage your employees

📣What I bring to you...
- a marketing and research experience of more than 20 years in various fields
- a methodical and adapted approach, based on interviews and field research
- interactive educational tools based on collective intelligence
- a network of specialized experts in addition if necessary. I am part of the CSR by Design collective.

🙌🏼 Support is one of the keys to success for small businesses, facilitating decision-making and strategic choices.

If you want to grow or evolve your company, I intervene through specific missions, training or outsourced marketing. 🙋‍♀️
  • English

    Fluent

  • Spanish

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 20km), Lyon (up to 20km), Strasbourg (up to 20km)

Experience

  • MyMarket-in
    Founder, training consultant
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 7 months)
    Versailles, France
    I help companies develop their brand and develop adapted offers, thanks to:
    - positioning and brand territory studies,
    - the description of the profiles and current expectations of eco-consumers, their profiling
    - detailed persona sheets for your customer targets (B2B and B2C)
    - comparative competitive analyses (offer, website, store)
    - market research (size, players, distribution, customers)
    Competitive analysis Market research Strategic Marketing Benchmark Offer development
  • FREELANCE
    Marketing & Sales Development
    CONSULTING AND AUDITS
    January 2013 - December 2016 (4 years)
    Versailles, France
    Marketing & Sales Support for VSEs:
    - brand assessment and repositioning
    - diversification strategy
    - development of the offer (products, prices, distribution)
    - monitoring and analysis of B2B and B2C sales
    - management and animation of a point of sale,
    - preparation and support for trade shows (B2B),
    - development of commercial catalogs
    Positioning strategy Business development Offer structure Competitive intelligence Business development
  • GIPA
    Director of Studies France
    CONSULTING AND AUDITS
    January 2005 - April 2007 (2 years and 4 months)
    Paris, France
    Annual observatories (B2B and B2C) and ad hoc studies (planning, validation, quality control, presentations)
    Management of a production team (study managers and statistical analysts), recruitment, training, supervision, field management
    International interface (harmonization of methodologies and design of international dashboards)
    Key account manager
    Marketing studies Team management Project management Business relationships International coordination

Recommendations

Rachel FriioRF
Stéphane PerchantSP
Yannis KotakisYK
+1
Rachel Friio and 3 other people have recommended Corinne

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Education

  • Master in Management - Marketing Sales specialty
    EM STRASBOURG BUSINESS SCHOOL
    1992

Certifications

Skill set

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