Freelancer profile translated to English.

Description

“I maximize your company's success by highlighting the needs and aspirations of your audience, whether internal or external, recent, current, future, or prospective. My over 20 years of experience in market research allows me to offer you sharp analysis and tailor-made strategic advice. Through active listening and personalized support, I help you anticipate trends and make informed decisions to propel your business to new heights.

My conviction: LISTENING ATTENTIVELY allows us to SPEAK WITH INTENTION

Some examples of assignments:

DO YOU WISH TO...

Gather opinions...

- As part of a QVT (Quality of Work Life) procedure,

- To clarify the strengths of your employer brand,

Position or reposition...

- A product,

- A medium, a guide, a website,

- A communication or editorial strategy,

- A campaign

...

Evaluate...

- An existing internal or external information or communication system,

- A campaign,

- A media plan,

- Content

...

Validate...

- An intuition,

- A trend,

- Weak signals,

- A positioning,

- A commitment

...

Be supported internally or externally...

- Through workshops, keynotes, Design Thinking sessions

- Through customized training modules

...

Let's talk about it...

Languages

English
Conversational
French
Native or bilingual
Italian
Basic
Spanish
Basic
German
Basic

Workplace preferences

Remote only

Primarily works remotely

C de l'Ecoute et du Conseil
Director
CONSULTING AND AUDITS
April 2015 - Today (11 years and 1 month)
Paris, France
=> Tailor-made training, research, consulting, and support services, developed after in-depth discussions with all stakeholders, from needs identification to the drafting and defense of analysis and recommendations.

=> Management of projects and studies (qualitative & quantitative, benchmarking, documentary, semiotic...), adapted to teams and contexts: full responsibility, partial delegation...

=> Support for internal project teams possible at all levels: upstream (reflection on the issues to be studied...), downstream (help in adopting results, help in interpreting collected data which, while perfectly answering the question
"How much?", often provide little insight into the question "Why?"), recurring (editorial strategy, change management support...)

=> Workshops separate from research services:
Design and facilitation of working meetings and seminars around
positioning, media/messaging, and organizational issues...
Listening Adaptability Project Management
Seprem Etudes & Conseil
Head of Research Department
CONSULTING AND AUDITS
January 2005 - April 2015 (10 years and 4 months)
Boulogne-Billancourt, France
Management of a marketing research department, focused on "Media / Messaging".
Supervised 3 people