Freelancer profile translated to English.

Description

For whom: Family SMEs, ETIs, large listed groups, Foundations;

In which sectors: Industry, Energy, Environment, Fashion & Cosmetics, Luxury, Architecture, Culture… But why not Health, High Tech or Investment Funds?

I am above all curious, adventurous at heart, connected to people, to the co-construction of a common goal that makes sense for the world of tomorrow, with a strong taste for challenges (complex environment, transformation, reorganization, launch, …)

Committed, agile, "out of the box results-oriented", I am at the service of your organization's performance and image. From vision to action.

I support leaders and their teams in their transformation and strategic alignment challenges by combining Identity, Brand, 360° Communication and Impact.

My guiding principle: to listen to internal and external stakeholders to contribute to the sustainable development of the brand in all its dimensions - economic, social, and political.

My key skills:

- Develop brand visibility and engagement with its audiences (employees, clients, suppliers, civil society, institutions, media, …);

- Mobilize and lead teams in complex contexts – Engagement;

- Structure and manage strategic projects and partnerships;

- Budget management from €200 K to €4 M.

My background:

- 16 years within international groups (Headquarters, Business Unit, and Foundations): Director of Brand, Corporate Communication, and Engagement – Suez, GDF Suez, then ENGIE - member of the Management Committee, and SCHNEIDER Electric;

- 10 years within a family ETI: Director of Strategy, International Marketing, and Innovation - Deborah Group - member of the Executive Committee;

- 5 years as Brand & Development Consulting Director | VSEs and agencies

Industry field of expertise

Languages

Italian
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Leyders Associates
Brand & CSR Communication Consultant
HUMAN RESOURCES
January 2024 - Today (2 years and 7 months)
Paris, France
Context: redesign of the identity of a headhunting firm highly committed to female leadership (creation and launch of the International Women Forum's Parity Forum).

Support for General Management in its development, communication, and personal branding policy.
Transformation des organisations Conseil communication institutionnelle et corporate Intelligence émotionnelle Accompagnement de dirigeants
Schneider Electric
Corporate Citizenship and Foundation Communication Director
ENERGY AND UTILITIES
December 2022 - January 2023 (1 month)
Rueil-Malmaison, France
Context: I joined the group after the restructuring of the Sustainable Development department into two distinct poles: Environment and Social-Human (Corporate Citizenship).
Creation and organization of the communication service for the new pole (7 departments, 60 employees) with the objective of structuring the identity of this ESG pillar (+/- 50% of the group's extra-financial indicators) and increasing its visibility. Brand audit, change management: alignment of expectations and needs, identification of value levers, definition of communication plans and strategic recommendations.
Brand Strategy Cross-functional Team Leadership Stratégie RSE et développement durable Conduite du changement Analyse Diagnostic Recommandations
ENGIE France Renouvelables
Communication Director
ENERGY AND UTILITIES
November 2015 - November 2022 (7 years)
Paris, France
Context: in a group undergoing total transformation, I launched the Business Unit (BU) dedicated to renewable energies: 2,500 employees, up to 8 operational entities (organic and external growth), and 6 renewable technologies.
Creation and organization of the headquarters and subsidiaries communication department, management of 8 people, €800K budget. Definition and deployment of the omnichannel communication strategy. Integration and merger of 6 acquired companies, creation of the ENGIE Green brand, launch of digital platforms, internal engagement and mobilization programs. Initiative, definition, and operational management of the corporate project "Sustainable Renewables": raising awareness of issues, integrating CSR commitments into employer branding, reputation and risk management. Support for the Management Committee, press relations, crisis communication.
Stratégie RSE et développement durable Stratégie de positionnement Engagement des parties prenantes Transformation des organisations communication corporate