Freelancer profile translated to English.
Back to original languageAbout Corinne
A strategist for 10 years, my role is to help you take a step back and forget the marketer, salesperson, or engineer you are, so that together we can set the right direction to meet your business challenges and build your brand.
Where you know your product or service better than anyone, I assist you in the best possible understanding of the people (mothers, parents, young adults, seniors, etc.) who will use it.
My key skills:
- Creative planning: creative briefs (Job To Be Done, etc.), supporting creatives and challenging agency concepts (if applicable), creating brand territory
- Brand management: brand steering, brand content
- Consumer: trends, benchmarking, consumer journey
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- EssenceMediacomStrategy ManagerDIGITAL AND ITSeptember 2022 - Today (3 years and 9 months)Levallois-Perret, FranceBudgets: Google, Airbnb, Nestlé, Richemont- Creativity: Contribution to the development of the creative mindset of agency employees.- Support for agency clients in defining priority communication audiences, by fostering a deep understanding of their current and potential audiences.- Contribution to understanding competitive environments by monitoring investments and sales forecasts.- Analysis of media consumption and identification of industry trends through the analysis of internal and external studies to inform strategic media recommendations.
- EssenceMediacom FranceStrategy ManagerCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Levallois-Perret, FranceBudgets: Google, Airbnb, Nestlé, Richemont- Creativity: Contribution to the development of the creative mindset of agency employees.- Support for agency clients in defining priority communication audiences, by fostering a deep understanding of their current and potential audiences.- Contribution to understanding competitive environments by monitoring investments and sales forecasts.- Analysis of media consumption and identification of industry trends through the analysis of internal and external studies to inform strategic media recommendations.
- PUBLICIS CONSEILStrategic PlannerDIGITAL AND ITMarch 2019 - Today (7 years and 3 months)Paris, France- Creation of brand platforms- Creation of brand purpose- Creation of 360 campaigns (TV, digital, Social Media, ...)- Participation in agency pitches- Daily monitoring of digital, advertising, and industry innovations- Use of tools for research and collection of consumer insights- Writing creative briefs- Briefing creative teams- Setting up client workshops- Creation of competitive reviews- Development of forecasts- Participation in the diversity committee within the agency- Assistance in creating brand signatures- Client presentations SECTORS: Retail / Culture / Beauty / Energy / Media / Food / Pet Care
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Education
- Master 2 360° Digital, WebmarketingSUPDEWEB2017Master 2 360° Digital , Webmarketing
- Master 1 360° Digital, Digital EcosystemSUPDEWEB2016Master 1 360° Digital, Écosystème digital