Freelancer profile translated to English.
Back to original languageAbout Corinna
As a Senior Designer for Branding and Packaging, I don't just design; I think strategically.
I support companies, start-ups, and brands in developing strong visual identities and well-thought-out packaging systems that work in retail and are scalable in the long term.With over 15 years of experience– in agencies, as head of a graphic department in the cosmetics industry, and now self-employed – I combine conceptual strength with technical production knowledge.
My focus is onbrand development, packaging designfor the drugstore and retail sector, and consistent implementation across all touchpoints – fromlogo and corporate designto **website and app**.
I work in a structured, reliable, and collaborative manner – with a clear focus on quality, feasibility, and sustainable design decisions.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Valencia (up to 50km)
Experience
- Spectrum WerbeagenturArt DirectorDIGITAL AND ITOctober 2010 - February 2017 (6 years and 4 months)Innsbruck, AustriaAfter completing my training as a media designer in an agency, I quickly took on responsibility as a Junior Art Director and eventually as an Art Director.In this role, I independently implemented numerous projects – from branding and campaign concepts to website design and packaging projects. Additionally, I was responsible for high-quality image retouching, the creative implementation of various media formats, as well as staff management and project management.
- Cosmetic GroupHead of Graphic DesignLUXURY GOODSSeptember 2017 - April 2019 (1 year and 7 months)Innsbruck, AustriaAt one of Austria's largest cosmetics companies – led by entrepreneur Judith Williams – I managed the graphic department and was responsible for the visual development of several brands.My responsibilities included the conception and design of packaging systems, the development of new product concepts, and the implementation of products for the international drugstore market (including dm, Rossmann, Müller). I ensured consistent brand management across large product portfolios and coordinated internal and external production partners.
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Education
- Matura (Multimedia)Handelsakademie Multimedia, Innsbruck2010kaufmännische Ausbildung kombiniert mit IT-, Web-, Design- und Multimedia-Kompetenzen wie Webentwicklung, Mediengestaltung, Bild-/Video-/Audio-Bearbeitung und praxisnaher Projektarbeit.
- Media Designer for Media DesignBerufsschule St. Nikolaus, Innsbruck2013Berufsschulische Ausbildung im Rahmen einer Lehre mit Fokus auf Mediendesign, Grafik und Layout, Bild-, Audio- und Videobearbeitung, Webdesign sowie konzeptionelle und projektbezogene Medienarbeit.