Corinna F.

Strong brands resonate – without many words.

When logo, colors, typography, and visual language work together harmoniously, an appearance is created that remains memorable, builds trust, and shows what your brand truly stands for.

Together with you, I develop a visual identity that is not interchangeable,

but clear, well-thought-out, and precisely tailored to you. I guide you from the initial concept to the final execution. Whether it's a personal brand, a small business, or a product brand. Your appearance should not only look good but also be sustainable for you long-term and feel right.

A well-thought-out visual identity makes the difference – in perception, trust, and recognition.

Art Direction/Design – DACHCOM

Conceptualization and design of a comprehensive brand presence for Oberstdorf as part of a won pitch.

Development of a holistic corporate design – from the logo and visual system to all communication materials.

The developed visual identity is still in use today and sustainably shapes the external appearance of the destination.

Scope:

• Development of the brand idea and visual concept

• Design of the logo and corporate design

• Creation of the corporate design manual

• Design of magazines, advertising materials, and public

• Communication platforms

Focus areas:

• Building a consistent brand presence across all media

• Development of a long-term sustainable visual system

• Translation of tourist content into a clear visual language

Freelance Art Direction/Design – Transport Project (VRR, Unna Region)

Participation in the development and implementation of a campaign for a regional provider in the transport association Rhein-Ruhr (Unna Region).

Design and further development of ticket designs as well as development of clear system maps for tariff zones and travel areas.

The focus was on clear visual structure, understandability, and consistent application in the usage context.

Focus areas:

Design and systematization of ticket layouts

Development of maps for tariff zones and travel areas

Application of existing design specifications in a functional context

Ensuring clarity and user-orientation in design