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Corina MoraruCM

Corina Moraru

Marketing Project Manager & Strategist

€300/day
Bucharest, RO
8-15 years
Marketing
Communication
Social media
Digital communication
Web project management

Average response time: 1 hour

About Corina

I help marketing teams turn ambitious briefs into campaigns that actually ship — on time, on brand, and on budget. After 8+ years inside a global luxury brand, I bring the rare combination of strategic clarity, creative sensibility, and disciplined project management to brands that need senior firepower without the full-time hire.
What makes me different: I built a 15-person marketing hub from scratch in under 12 months, delivering content, campaigns, and onsite personalization across 10+ European markets. I'm equally fluent writing creative briefs, steering agencies, designing Asana workflows, and managing CEO-level stakeholders.
Typical projects I take on:
• Multi-market campaign program management (Sales, Brand, CRM)
• Marketing strategy & content roadmaps
• Creative direction support & agency steering
• Marketing ops, SLAs, and workflow design (Asana / Jira / Monday)
• Fractional Marketing PMO leadership for scaleups
• Project rescues — when something's stuck and needs to ship
Available for freelance projects, fractional roles, and retainers — remote, hybrid, or on-site across the world.

  • Romanian

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Russian

    Fluent

Can work on-site
Bucharest (up to 40km)

Experience

  • Mercedes-Benz Romania – European HUB
    Head of Digital Channels & Content
    LUXURY GOODS
    April 2025 - Today (1 year and 3 months)
    Bucharest, Romania
    web implementation for 15+ markets — ensuring brand consistency.
    • • Stabilized a new department from 0 → 15 hires in <12 months, with zero atrition during the build-up phase.
    Built and lead a 15-person team delivering brand, content and digital programs for 15+ European markets across 6 streams: Web, Forms, Campaign Strategy & Reporting, Onsite Personalization, Content, and Organic Social.
    • • Scope: Lead a 15-person team (80% directly recruited) covering 6 marketing streams across 15+ European markets.
    • • Strategy: Defined the content, campaign and onsite personalization strategy for 15+ markets, aligning brand storytelling with performance KPIs.
    • • Cost impact: Reduced market spend across every stream by transitioning scope from external agencies into the in-house hub.
    • • Delivery: Designed program governance (SLAs, RACI, intake processes) enabling on-brief campaign delivery at scale across 6 streams.
    • • Creative oversight: Steered creative direction internally and with external partners — protecting luxury brand standards across all touchpoints.
    • • Team build-up: Hired and stabilized the full team in under 6 months, with zero atrition during build-up.
    • • Stakeholders: Owned senior stakeholder communication from market leads to HQ executive leadership (Heads of Marketing, CEOs, Global Directors).
    Marketing Communication strategy Communication Project Management Content marketing
  • Mercedes-Benz Romania
    CRM Key Account Manager (Strategy & Multi-Market CRM Lead)
    August 2023 - April 2025 (1 year and 8 months)
    • • Scope: Led CRM campaign strategy and delivery across multiple European markets.
    • • Strategy: Defined CRM campaign roadmaps balancing engagement, conversion, and brand KPIs — fully GDPR compliant.
    • • Insights: Mapped customer journeys across digital touchpoints, translating data into actionable campaign and content recommendations adopted by market teams.
    • • Advisory: Acted as primary CRM consultant for Market Operating Companies (MOCs) and key advisor to the E.C.2.0 European strategy team.
    • • Tooling: Partnered with HQ and Region Europe to standardize CRM tools — streamlining cross-market execution and reducing duplicated work.
  • Mercedes-Benz Romania
    CEE Marketing Strategy & Campaigns Coordinator
    July 2022 - August 2023 (1 year and 1 month)
    • • Scope: Led multi-channel Sales, Customer Service and Brand campaigns across 5 CEE markets.
    • • Strategy: Integrated campaign delivery end-to-end into the O2O performance and lead-gen strategy.
    • • Creative: Wrote creative briefs and steered media & creative agencies — delivered campaigns on time and on budget.
    • • Representation: Acted as official CEE spokesperson in the Region Europe Experience Center & Content Hub.
    • • Planning: Owned annual marketing planning and budget forecasting for all 5 markets.
Check out Corina's experience

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Education

  • Master of Management
    National School of Political and Administrative Studies (SNSPA)
    2024
    Master of Management
  • Bachelor of Economics
    Bucharest University of Economic Studies (ASE)
    2018
    Bachelor of Economics

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