Freelancer profile translated to English.
Back to original languageAbout Corentin
"Do you have the logo in white?", "What's the font again?", "I can't find the PPT template..."
If your teams spend their days answering these requests, it means your brand isn't accessible enough. A beautiful visual identity is useless if no one knows where to find it.
The problem: Static brand guidelines (PDFs) and scattered files create inconsistency and waste time.
My approach
I deploy Brand Centers, Brand Portals, photo libraries, and DAM (Digital Asset Management) solutions to transform your brand guidelines into living platforms. I manage the project from A to Z:
1. Tool Selection:I manage the RFP process to identify the solution (Frontify, Wedia, Keepeek, Bynder...) that fits your technical ecosystem and budget.
2. Audit & Integration (AMOA):We sort through existing assets, define the taxonomy (classification), and I integrate all your assets into a DAM (Digital Asset Management).
3. Production:If any elements are missing (templates, iconography, variations), I manage their production to deliver a complete tool.
4. Adoption & Governance:We facilitate user adoption (Training, Guides) to ensure brand guidelines are respected everywhere.
The Proof (SNCF Group)
Deployment of a centralized Brand Center (+ DAM) for all the Group's brands.
- Adoption: +1 million downloads in one year
- Usage: Used by the Executive Committee and train conductors alike
- Gain: Consistent brand and autonomous teams
I work with brands that want an operational solution without dealing with technical complexity.
Tools (multi-editor):Bynder, Keepeek, Frontify, Wedia, Alveos
👉 Shall we talk about it?Feel free to propose a project to discuss your challenges.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- CokoBrand Project Manager | Brand Center & DAM Deployment (Freelance)CONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Lorient, FranceSince establishing my business, I have assisted various organizations in defining their brand. This in-depth work led me to a critical observation: the best strategies fail if they are not equipped for the field.Now, I focus on managing these projects for mid-sized companies and large groups.
My Role
I deploy Brand Centers to facilitate the adoption of your brand guidelines.1. Tool Selection:I manage the RFP process to identify the solution (DAM (Digital Asset Management) / Brand Center) that fits your technical ecosystem and budget.2. Audit & Integration:We sort through existing assets and structure the hierarchy, and I integrate all your assets.3. Production:If any elements are missing (templates, iconography, variations), I manage their production to deliver a complete tool.4. Adoption:We facilitate user adoption to ensure brand guidelines are respected everywhere.As a former brand manager and strategic planner, I maintain a brand vision that ensures the technical tool scrupulously respects your identity. - Groupe SNCFBrand Project Manager - Brand Center DeploymentTRANSPORTATIONDecember 2023 - December 2024 (1 year)Saint-Denis, France
Context
Rationalization of the SNCF Group's brand ecosystem (Holding + Subsidiaries). Replacement of disparate tools with a single source of truth (SSOT) to centralize guidelines and media.Missions
1. Scoping & AMOA (Tool Selection)- Drafting of the functional and technical specifications.
- Management of the RFP and selection of the solution (Frontify).
- Definition of the internal economic model (re-invoicing to subsidiaries).
2. Deployment & Integration- Taxonomy: Structuring the hierarchy and metadata to facilitate search.
- Migration: Uploading and indexing thousands of assets (photos, logos, videos).
- Technical: Coordination with IT for SSO (Single Sign-On) implementation and Cybersecurity validation.
- Legal: Management of copyrights and asset expiration dates.
3. Adoption & Change Management- Creation of educational materials and conducting training webinars.
- Onboarding of partner agencies and internal teams.
#PARIS 2024 OLYMPICS
Design of an internal brand portal (on SharePoint) dedicated to the "Volunteers" program.
- Co-branding and employee engagement.
- Agile project management without additional license costs.
Results:
- Adoption: +1 million asset downloads in one year.
- Traffic: +800% connections compared to the old tool.
- Satisfaction: Tool used by the Executive Committee and field operational staff alike.
Link: https://marques.groupe-sncf.com - Groupe SNCFBrand ManagerTRANSPORTATIONSeptember 2021 - July 2022 (10 months)Saint-Denis, France
Context
Operational management of the Group's (Holding) brand strategy to ensure consistency and harmonization of touchpoints across all subsidiaries.Key Missions
1. Brand Identity & Architecture- Operational deployment of the new Group brand platform.
- Management of the brand architecture: endorsement and logo cohabitation rules for subsidiaries.
- Management of the creation of 3 new brands (Naming, Visual Identity, Territory) in coordination with branding agencies (Brief, creative monitoring, execution).
- Making new identities available on the DAM.
2. Acculturation & Training- Design and deployment of an e-learning module to train 240,000 employees on brand issues.
- Conducting brand presentation workshops for new hires.
3. CSR & Branding ProjectsCreation of a range of upcycled promotional items (Goodies): supplier sourcing, design definition, adherence to the Group's CSR commitments.Results
- Brand e-learning completion rate by senior management.
- Deliverables approved by the Communications Executive Committee.
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Education
- Master 2 (M2)Montpellier Business School2021Master 2 (M2)