Freelancer profile translated to English.
Back to original languageAbout Corentin
🎯 B2B Marketing Expert, Growth Marketer & Growth Hacker for Ambitious Startups
I design and drive growth strategies capable of transforming a startup into a scale-up. For nearly 10 years as Head of Marketing & Growth, I have built real growth engines at Benefiz, SpaceFill, and Elevo: customer acquisition, B2B lead generation, conversion funnel optimization, and retention to scale from hundreds of thousands to several million euros in ARR.
📈 My Goal: To Help You Accelerate Your Growth with Data-Driven Marketing (CAC, LTV, ROAS), Focused on Results, Conversion, and Retention.
💡 My Method: Create complete and scalable marketing machines – mixing inbound marketing, outbound, SEO, SEA (Google Ads), Social Ads (Meta Ads, LinkedIn Ads), content marketing, marketing automation, and CRM – to generate qualified leads, improve conversion rates (CRO), and foster retention.
I work across the entire growth funnel: strategy, execution, A/B testing, data analysis, continuous optimization.
✅ What I Can Bring to Your Project:
- B2B Marketing Strategy & Growth Strategy
- Lead Generation (SEO, SEA, Google Ads, cold outreach, content)
- Rebranding & Brand Positioning
- CRM & Marketing Automation Implementation (HubSpot, Salesforce, Customer.io, n8n)
- Content Marketing (use cases, videos, AI campaigns, email marketing)
- Go-to-Market & France / Germany Growth
🎁 Bonus: Advanced use of Marketing AI to create campaigns, content, and assets much faster and more profitably.
📈 Concrete Results:
- Benefiz: €300k → €9M ARR in 2 years
- SpaceFill: +400% growth, 1,000+ MQL/year
- Elevo: +500% growth, 13,000 leads/year
English
Native or bilingual
Italian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BenefizHead of Marketing & GrowthBANKING AND INSURANCESeptember 2022 - Today (3 years and 11 months)Paris, France🚀 Benefiz — Head of Marketing & Growth (2022–2024)As Head of Marketing & Growth at Benefiz, I designed and deployed the marketing engine at the core of the company's growth, scaling from €300k to €9M ARR between 2022 and 2024.Key achievements:🔁 Complete Rebranding: Transformation of the "homemade" website into a modern and high-performing marketing platform.📈 Lead Generation Growth: Increase from 30 leads to 100+ MQL per month, combining inbound & outbound.🤝 Sales Team Strengthening: Growth of the SDR department from 1 to 4 people thanks to a qualified and constant lead flow.🧩 Team Management: Supervision of a team of 2 people (Growth & Content).💼 Strategic Partnerships with major players in the HR market (Lucca, Payfit).🎤 Event Organization: Participation in Journées du Courtage, HR Technologies, and creation of partner events.🎬 Launch of new high-engagement content formats (videos, AI content, customer use cases).
- SpacefillCMOTECHMarch 2020 - September 2022 (2 years and 6 months)Paris, France📦 SpaceFill — Head of Marketing (2020–2022)As Head of Marketing at SpaceFill, I built the marketing engine at the core of the company's growth, supporting a +400% increase during the 2020–2021 period.Key achievements:⚙️ Complete Overhaul of Marketing Infrastructure: Transition from a manual system to a modern, scalable, and easy-to-manage ecosystem (CMS, CRM, analytics).🎯 Strategic Rebranding of SpaceFill: Positioning it as a credible logistics player among established brands such as IKEA, Castorama, Angell Bike, Gorillas, Leroy Merlin, Air France.📈 Acquisition Model Optimization: Increase in MQL rate from 10% to 40% and generation of 1,000+ MQLs in one year through combined management of SEA, SEO, and outbound.👥 Team Management: Supervision of two people (Growth & Content).🔄 Redesign of the Sales Process: Collaboration with operations, leading to a significant increase in the closing rate.🌍 Launch of SEA & SEO in Germany: Immediate impact on lead generation and local revenue.
- ElevoHead of MarketingHUMAN RESOURCESJune 2018 - March 2020 (1 year and 9 months)Paris, France💡 Elevo — Head of Marketing (2018–2020)As Head of Marketing at Elevo, I designed and executed the marketing strategy that positioned the brand as a key player in the French HR ecosystem, generating +500% growth during my tenure.Key achievements:🚀 Scalability of Inbound Acquisition: Transition from 0 to 1,000 leads per month.💻 Design and Deployment of the Elevo Website: Achieving a 10% conversion rate on unique visitors.✍️ Content Strategy: Over 13,000 leads generated in one year through white papers, blog posts, and inbound campaigns.🌍 Traffic Growth: From 400 to 12,000 unique monthly visitors.🎯 Implementation of a High-Performing Marketing Mix: Adwords, LinkedIn Ads, SEO, Capterra, partnerships, and events.
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Education
- Marketing MajorHEC Paris2015