Corentin M.

I assisted Camping Vert Bord’Eau in a complete overhaul of its image and digital presence, intervening on strategic, editorial, and visual aspects.

The project began with an in-depth analysis of the existing site and brand identity: study of the structure, writing tone, user journeys, and graphic positioning. This phase identified clear areas for improvement: a lack of visual consistency, content hierarchy, and SEO optimization.

I then defined a new, more intuitive, and user-experience-centered website architecture: immersive homepage, simplified navigation, "Stay," "Services," "Activities," "Access," and "Contact" pages, each designed to meet a specific intention.

Concurrently, I rewrote all content in a modern, warm, and engaging tone, highlighting the campsite's strengths: nature, tranquility, conviviality, and authenticity. Each text was optimized for natural referencing: heading hierarchy, targeted keywords, meta descriptions, effective CTAs, and scannable structure.

Visually, I designed a new graphic identity: a clean logo inspired by nature and water, a harmonious color palette (green and natural tones), and legible, friendly fonts. These elements were compiled into a comprehensive brand guide defining usage, variations, pictograms, and the overall visual universe.

Finally, I formulated technical and UX recommendations: image optimization (WebP, alt text), integration of semantic tags, standardization of action buttons, and improvement of mobile readability.

Ultimately, this mission transformed Vert Bord’Eau into a coherent, professional, and attractive brand, with a clear, high-performing website aligned with its visual identity, strengthening its notoriety and its ability to convert visitors into future vacationers.

To develop Open For Doc's business, I created a website using Webflow (CMS).

The goal was to have a first version of the website to raise funds and collect data (Candidates and Clients).

Complete redesign of the company's identity.

Logo, graphic charter, website, communication materials, e-commerce product photography, video shooting for the website and social media, video editing.