About Corentine
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Conversational
Experience
- Veepee AdDigital Marketing & Community Engagement ManagerSeptember 2023 - April 2025 (1 year and 7 months)🚀 Digital Strategy & Community EngagementConception and deployment of Le Club, the Veepee members' community (+650K members, 250K opt-ins).Development of branding, storytelling, and communication plan to strengthen engagement and loyalty.📊 Marketing & Media Project ManagementOversight of 50+ annual projects (product tests, challenges, live events, studies) with a data-driven approach.Campaign optimization, +10% flash sales through targeted marketing activations.📩 CRM, Acquisition & Influencer MarketingManagement of CRM & Emailing campaigns (weekly newsletters, 250K opt-ins).Development of a UGC strategy and creation of customer content to boost social media & influencer campaigns.Activation of strategic partnerships and influencers to amplify the reach of marketing actions.🎮 Gamification & Customer ExperienceDeployment of a gamification strategy (budget €80K) to boost interaction and retention.Monitoring of engagement KPIs and adjustments to maximize impact.🛠 Product Development & Optimization (SaaS & Tech)Collaboration with SaaS partners to integrate new features aligned with user and business needs.Management of customer feedback and continuous improvement through a user-centric approach.🤝 Leadership & ManagementSupervision and skill development of interns, fostering autonomy and progress.
- VeepeeProject ManagerRETAIL (LARGE RETAILERS)September 2018 - September 2021 (2 years and 11 months)Saint-Denis, FranceBrief TakingEnd-to-end management of branding operations on various issues (opt-ins, contests, product launches...)Creation and management of 360° campaigns - approximately 80 per yearGuarantee of the specificationsCross-functional management: coordination of at least 3 teamsReporting, monitoring, and KPI analysis - Recommendations to brandsBrands (non-exhaustive list): Renault, Canal+, Dyson, Lancôme, Landrover, MuglerAgencies: Dentsu, Publicis, Omnicom Media
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Education
- Master in Management specializing in MarketingNeoma Business School2018