Freelancer profile translated to English.

Description

You invest in advertising but lack visibility on what it actually brings you?

I help SMEs generate qualified and measurable leads through structured, performance-driven Google Ads & Meta Ads campaigns.

👉 What I do concretely

I work across the entire paid acquisition chain:

Lead generation via Google Ads (Search, Display, YouTube)
Conversion-oriented Meta Ads campaigns (Facebook & Instagram)
Account structuring, targeting, messaging & landing pages
Continuous performance optimization (CPL, ROI, conversion rate)
Clear and actionable reporting

SEO and page optimization are used as support to improve campaign profitability.

💡 Why work with me

+5 years of experience in agencies and with clients (TotalEnergies, Volkswagen, Point S…)
Dual strategic + operational approach
Performance & ROI culture, not just ad distribution
Experienced with local and national SMEs
A single point of contact, involved and responsive

🎯 Key Expertise

Paid Acquisition

Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Lead & Sales Generation
Structuring simple and effective funnels

Optimization & Conversion

Landing page audits
Conversion rate improvement
Alignment of messaging / search intent
SEO (as a complement to Ads)

Targeted SEO Optimizations

Content designed to support paid acquisition

📍 I support my clients throughout France and in the Overseas Departments and Territories, remotely or on-site.

👉 Objective: qualified leads, not just traffic.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Baie-Mahault (up to 50km), Le Gosier (up to 50km), Saint-François (up to 50km), Le Moule (up to 50km), Basse-Terre (up to 50km)

Idexlab
Digital Marketing Manager
SOFTWARE PUBLISHING
March 2019 - November 2021 (2 years and 8 months)
Paris, France
Managing the digital marketing strategy of Idexlab, a platform dedicated to Open Innovation, with a full-funnel approach focused on acquisition, conversion, and visibility.

📊 Key results obtained:

+5000 leads generated
SEO: +175% organic traffic
Direct traffic: +51%
Social traffic: +617%
Email traffic: +384%
Launch and structuring of paid strategy (Google Ads, LinkedIn Ads): +100%
Average email open rate: 18% | Click-through rate: 4%

🚀 Main missions:

SEO optimizations (website & blog) and content strategy management
SEA (Google Ads) & SMA (LinkedIn Ads, Facebook Ads) campaign management
Inbound marketing: personalized content according to the customer journey (TOFU, MOFU, BOFU)
Writing and layout of white papers / ebooks on Open Innovation
SEO writing of blog posts
Growth hacking & automation campaigns (emailing, lead nurturing)
Analytical monitoring & monthly reporting
Social media management
Editorial & SEO planning management

💡 This experience allowed me to develop a 360° vision of B2B digital marketing, with a strong focus on qualified lead acquisition, high-value content writing, and performance measurement.
Inbound marketing Email marketing SEO Netlinking SEO Audit On-page SEO
Data Kairos
Project Manager / Account Manager
May 2022 - May 2025 (3 years)
Baie-Mahault, Guadeloupe
Supporting local and national clients in their overall digital strategy, with a multi-channel approach focused on visibility, brand awareness, and performance.

🎯 Main missions:

Development and management of tailor-made digital strategies
Management of advertising budgets
Management of advertising campaigns (Meta Ads, Waze, Google Ads)
Community management and community engagement
Setting up contests, email campaigns, and campaigns via WhatsApp Business
Performance analysis, monthly reports, and recommendations
Client relations

👥 Clients supported:

⚡ Energy / Industry
TotalEnergies

🚗 Automotive & Mobility
Volkswagen Guadeloupe
Point S
SOS Pièces Autos

💎 Jewelry / Fashion / Ready-to-wear

TBF Group (jewelry):
Callas (Guadeloupe, Martinique)
José Fabbricatore (Guadeloupe)
Créolissime (e-commerce)
Eurogold (Guadeloupe, Martinique, French Guiana)
Others:
Goldfinger Jewelry (Saint Martin & Saint Barth jewelry stores)
Sebastiano (ready-to-wear)

🏖️ Tourism / Hospitality & Real Estate
Zotcar (peer-to-peer car rental)
Le Nord Guadeloupe (Tourist office)
Blue Season Group (Le Carayou Hotel, Rêve de Saint Barth)
Gîtes La Vallée de Guéry (tourist accommodation)
Immo.gp (real estate)

🛍️ Retail / Shopping Centers / DIY
Jardi Village shopping center
Socomeco (DIY store)

🌿 Wellness / Cosmetics
Maravilla

🎨 Culture / Media
Joho Magazine

🎓 Training / Employment
RSMA de Guadeloupe

💡 This experience allowed me to develop a comprehensive approach, combining strategy, creativity, and operational management. Today, I use these skills to serve my clients on Malt for SEO, SEA, digital strategy, and lead acquisition missions.
Web marketing strategy SEO Social networks SEO Audit SEO Audit
Randonnons.com
Founder
TRAVEL AND TOURISM
March 2024 - Today (2 years and 5 months)
Le Gosier, Guadeloupe
Creation and development of Randonnons.com, a website dedicated to hiking in Guadeloupe, with a dual mission: to offer a fluid user experience for tourists while providing them with GPX tracks to avoid getting lost, and to optimize the site for natural referencing to generate qualified traffic autonomously.

🚀 My key actions:

Creation of the website on Wix, structured for SEO (tags, internal linking, mobile optimization, loading speed)
SEO writing of blog posts and pages dedicated to the most searched hiking spots (e.g., Cascade Kong, Coulisse de Trois-Rivières…)
Development of a long-tail keyword strategy to capture a niche audience
Creation of a GPX file sales offer, with an optimized conversion funnel
Analytical monitoring (Google Analytics, Google Search Console) to refine content and positioning strategy

💡 This experience allows me today to perfectly understand the on-the-ground challenges of a website: attract, convert, retain.

This is exactly what I implement for my clients as a freelancer on Malt: a strategic vision, concrete actions, and results-oriented management.
Wix Google Search Console SEO Netlinking Google Analytics SEO Audit