Freelancer profile translated to English.
Back to original languageAbout Corentin
Digital & AI Consultant | Health · Pharma · Medtech
8 years of experience in healthcare (Roche, MSD, Eli Lilly, AstraZeneca), an MBA in Marketing / Biotechnologies, and a simple approach: understand your business to deliver results.
I work on both short, targeted missions and long-term support, depending on your needs.
What I do specifically:
- Digital Transformation & AI / process automation, AI agent integration, business tool prototyping
- Health Web Portals / design and development of patient and healthcare professional portals
- HCP CRM & Omnichannel / Salesforce, SFMC, multi-channel strategy for doctors/pharmacists
- Digital Health Strategy / audit, roadmap, execution
- Product Management / scoping, prioritization, short-loop delivery
For whom?
Labs and Medtechs who need a contact who understands regulatory and business challenges without having to explain everything.
Health Startups who want to move fast with someone who adapts to their reality.
Digital Health Agencies looking for a sector expert to reinforce their team.
👋 Have a project, an emergency? Write to me.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Massy (up to 30km)
Experience
- MSD FranceDigital Project ManagerPHARMACEUTICALS INDUSTRYMarch 2023 - October 2023 (7 months)
- Management of SEA and paid media campaigns with integration of AI-enhanced analysis tools (predictive insights, automatic recommendations) to optimize visibility, qualified traffic, and ROI.
- Redesign of mon-cancer.fr and MSDConnect sites: scoping, UX/UI design, coordination of technical teams, integration, regulatory validation... using AI tools to accelerate the production of wireframes, content, and assets.
- UX/UI Optimization: automated analysis of user behavior, identification of friction points, intelligent recommendations to improve the HCP journey.
- Coordination of content creation and publication, supported by AI assistants for text generation, message adaptation, and editorial line harmonization.
- Management of the validation workflow via Promomats, with automation of repetitive tasks (naming, descriptions, tags, summaries)
- Agile Project Management with JIRA, implementing intelligent dashboards: automatic prioritization, grouping tickets by theme, AI summaries to facilitate team synchronization.
- Project Manager for an HCP AI chatbot: definition of use cases, IT & medical coordination, AI training supervision, conversational scenarios, and KPI monitoring (response rate, satisfaction, ticket reduction).
- Lilly METAEmailing Project ManagerPHARMACEUTICALS INDUSTRYJanuary 2024 - Today (2 years and 7 months)Neuilly-sur-Seine, France
- Management of omnichannel campaigns (CRM, SEA, social ads) in coordination with internal teams and agencies, with enhanced consistency through automated workflows and centralized orchestration.
- Design and optimization of emails (responsive HTML, dark mode) in Salesforce Marketing Cloud, with advanced segmentation and audience scoring optimized by internal AI models.
- Programming and automation of customer journeys in Journey Builder, integrating behavioral triggers, predictive scenarios, and paid activation synchronization (SEA, social).
- Implementation of data & AI automations to accelerate production (assisted content generation, automated performance analysis, optimization suggestions), improving execution speed and campaign accuracy.
- Advanced performance analysis (A/B tests, CRM KPIs, SEA metrics), supported by AI tools to identify high-potential segments and optimize ROI.
- Management and production of digital assets (ads, messages, visuals, landing pages) using AI tools for creation, adaptation, and multichannel consistency.
- Contribution to the development of AI-enhanced operational processes: intelligent templates, automated reporting, guidelines for marketing and medical teams.
- Ethypharm Digital TherapyDigital Project ManagerPHARMACEUTICALS INDUSTRYMarch 2023 - September 2023 (6 months)
- Definition and deployment of an SEO and SEA strategy to maximize the visibility of new sites and capture qualified traffic.
- Coordination of teams and agencies for the creation of paid search campaigns (Google Ads) aligned with launch objectives.
- Optimization of content and landing pages, considering local specificities and current regulations.
- Implementation of KPIs and performance tracking to adjust SEA strategies and SEO optimizations.
- Collaboration with development teams to ensure smooth user journeys and effective digital initiatives.
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Education
- MBA Marketing and e-HealthIonis-STM2019Dans ce monde en pleine transformation digitale, les entreprises ont besoin de profils portant une double compétence webmarketing et métier pour accompagner la mise en œuvre de solutions digitales innovantes qui permettent d’accroitre le retour sur investissement. Le MBA Marketing & e-Santé forme des profils qui permettent de mettre des stratégies digitales adaptées aux besoins de l’entreprise, au niveau marketing, business développement ou encore mise en œuvre de projets.
Certifications
- Fundamentals of Digital Marketing CertificationGoogle